VSUN outlines ambitious plans to capture GCCs virtual reality market

VSUN, a leading global maker of world-class mobile phones, has outlined its ambitious strategy to capture a huge slice of the GCC's virtual reality market by targeting consumers who are requiring high-performance smartphones with cutting-edge technology.

Virtual reality (VR) made a big splash at the Mobile World Congress 2016 in Barcelona in February this year and is set to attract GCC customers in a big method, offered the big gaming community throughout the Middle East. While VR is still developing in the region, VSUN intends to utilize its first-mover advantage to drive an early adoption of the technology by presenting the first of its trendy VR-equipped products in the market well before its rivals.

This Gitex, the company will launch two brand-new technologically sophisticated 4G/LTE smartphones with proprietary Finger Print technology and considerable virtual reality capabilities. VSUN has developed an unique VR Experience Zone as an emphasize at its stand in Gitex for customers to experience VR first-hand in conjunction with VSUN smartphones.

VSUN's latest handset devices, Race and Touch, embrace the most sophisticated Android phone innovations, user-friendly interface and ergonomic design to supply a superior experience to its users. With applications in fields such as entertainment, video gaming, education, e-commerce, marketing and more, VSUN's VR technology opens up a whole new world of reality with ultra immersive experience.

Haitham Kalakeche, CEO of VSUN, explained the new items as the showcase for the business's enhancing leadership in the smartphone space. "Virtual reality is the next logical leap in smartphone evolution and we are amongst the first ones to present this innovation in the region," he mentioned. "Our brand-new items display our decision to present innovative devices that broaden the complete capabilities of the smartphone. The company is positioned for inorganic development in 2016 with innovation being at the helm of driving us forward.".

Swithin D'Silva, Vice President, VSUN, said, "The huge strides that we have actually made over the past year is a testament to that we are leading the industry into the current realms of smartphone innovation with numerous new wins throughout brand-new areas, new markets and new channels. We can see a brand-new genre of informed consumers emerging who can appreciate VSUN's Virtual Reality mobile phones and want to pay that small premium over our nearby competitors.".

VSUN's new smartphones are a huge improvement on the present handsets offered in the market and build on VSUN's impressive OEM track record to create market-leading product developments. The company has taken advantage of its strong collaboration with MTK, the world's leading chipset producer, to develop its most current range of smartphones .

"Virtual Reality is not just about sharing experiences, its about mimicing our brains and taking us into the world of creativity" said Nitin Jain, Director Products. "At VSUN Innovation Labs ("VLABS") we are committed to supplying a WOW experience to our customers using luxury innovation and creativity.".

The sleek Race works on the Android Lollypop 5.1 platform and is equipped with a 1.3 GHz MTK 4G Quadcore Processor and 5-inch high-definition IPS 2.5D Curve Display screen, along with advanced features such as 13 MP Auto Focus Sony Exmors back camera and a 5 MP front camera, Ultra Snapshot, Live Photomode, Dual SIM facility, and Gesture and Voice Capture. The smartphone comes preloaded with VR themes designed to excite and entertain the user and VR Glasses as part of the package.

On the other hand, VSUN Touch with proprietary Finger Print technology features a 1.3 GHz MTK 4G Quadcore Processor dealing with the Lollypop os with a 13MP back video camera and 5MP front camera. A host of security and operating functions make it an attractive handset to own. End users can really personalize each of their fingers to open up an application of their preference using finger print technology.

Both Race and Touch are geared up with Smart Network Switching that will enable the phones to change between 4G and 3G technologies. The smartphones present abundant 360-degree content that can be seen in 2D and 3D environments through innovative VR headsets.

The company likewise plans to have its own team to continually deal with exclusive material and supply to consumer for brand-new and better experience. VLABS will develop real life videos, video games and animation in VR and frequently push material to a VSUN customer's phone directly.

Race and Touch are competitively priced at Dhs599 and Dhs799 respectively and are available at all leading electronic stores and retail outlets in the Middle East. VSUN will be showcasing these 2 path-breaking smartphones at the upcoming GITEX Shopper 2016, occurring from March 30 to April 2 at the Dubai International Exhibition Centre.

About VSUN Smart Phones.
VSUN is a company that designs, produces and sells mobile phones. With a history returning to over 10 years, it cares for the entire life-cycle of a smart phone for its customers, including design of PCBA, design of housing, software application advancement, testing, assembly, logistics and after sales service.