Viu Original Leads in Asia with Over 900 Episodes of Locally Produced Content

Viu, a leading pan-regional OTT video clip solution by PCCW Media Group, is set on a training course to actively establish its Viu Original campaign this year which will certainly see 70 titles and over 900 episodes of in your area produced web content by the end of 2018. Produced in Indian, Chinese, Indonesian and Arabic languages, Viu Original spans the full spectrum of TV content genres and has actually extended its production scope to movies.

Viu Original enjoys in excellent popularity and assistance among viewers that embrace Viu's freemium model, which supplies open door (ad-support) web content for all audiences while offering enhanced features to exceptional subscribers. Viu now boasts over 16 million regular monthly energetic individuals throughout Asia.

Ms. Janice Lee, Managing Director, PCCW Media Group, said, "With the advancement of OTT streaming service and customers' fostering, high quality material with strong relevance is key to our ongoing high engagement with viewers. Viu intends to introduce refreshing local production in various markets, consisting of Limelight 2 generated by Bollywood director Vikram Bhatt, and Kenapa Harus Bule? by award-winning Indonesian director Andri Cune. Our latest Viu Original series growth of The Bridge is a remake of a prominent global TV collection with Asia context and shot in Singapore and Malaysia. By collaborating with leading tier local ability and production homes, we meet our brand name guarantee to supply Viu-ers with compelling localized entertainment.

Besides working with leading award-winning directors and production skill in the markets, Viu utilizes an extremely innovative means to find up with new ideas for Viu Original. For example, in Indonesia, Viu "group sources" Viu Original concepts in an occasion called Viu Pitching Forum, where young filmmakers are motivated to pitch their ideas before a team of renowned specialists, consisting of prize-winning manufacturers, supervisors and scriptwriters. Viu will certainly money shortlisted suggestions and work together with professional filmmakers to create them for airing.

Back to its home in Hong Kong, Viu gets local YouTubers and KOLs to sign up with the production team. Such an initiative takes full advantage of interaction with the local innovative community to develop content appropriate and engaging to the Millennials.

Ms. Lee added, "We are encouraged by the encouraged positive response from visitors for Viu Original and we will certainly continue to produce a lot more fresh and interesting originals customized to our Millennial Viu-ers. We are especially honored to offer a platform for young skill in local markets to showcase their creative thinking and gain appeal amongst our viewers."

Viu Original has recently released a variety of full function flicks. High Jack, which is co-produced with prize-winning Phantom Movies in India, is arranged to be screened in 450 Indian theaters complied with by watching on the Viu platform. Kenapa Harus Bule?, a Viu Original satirical comedy flick with a deep message of valuing internal appeal and satisfaction of being Indonesian, was screened in Indonesia recently.

Working along its broadcast partners, Viu aims to bring Viu Original to free-to-air and pay-TV audience worldwide. Viu has collaborated with Zoom TV, a pay-TV network possessed by Sunlight Network, and Gemini TV, a Bollywood pay-TV network, to deliver its original web content to totally free TV and pay-TV target market in India.

Viu can also link and engage with Millennials and thereby raises its attract advertisers targeting them with Viu Original's engaging material. Dramatization series and selection shows co-produced with marketers have been gaining grip with these audiences and marketers' feedback to Viu Original is excellent with Viu adding an enviable list of advertisers to its roster.

Mr. Achmad Alkatiri, Chief Marketing Officer of Lazada Indonesia, said, "Our team believe that engaging in an innovative style brings us closer to our Millennial target market. Viu helps us connect with our audience via a compelling tale that they value."

Mr. MK Machaiah (Mac), Chief Innovation Officer of Mindshare South Asia, also invites this initiative by Viu: "We are constantly finding and trying out unique locations of web content via machine learning, imagination and flexible advertising in order to curate focused and sharp solutions for our brand names. Smart material is the requirement of the hr and this collaboration with Viu has actually helped us get in touch with the appropriate target market efficiently. Viu remains to support us in the brand journey to engage with the millennial audience via costs and readily lively material and we are confident that together we will certainly establish higher criteria."