Business
Uber and McLaren on Full Throttle
Uber users in the UAE are in for a ride of lifetime as the app that connects riders and drivers kicks up a gear and collaborates with McLaren for one day only! In a worlds first, Uber and McLaren are giving everyone a chance to request a test drive in the recently launched 650S via the Uber smartphone app in Dubai on Saturday December 6, 2014.
From 2:00PM to 6:00PM, lucky Uber users aged 25 years old and above holding a UAE driving licence can order a McLaren 650S on-demand for a 15-minute test drive around Downtown Dubai or DIFC, accompanied by McLaren Product Specialist. The McLaren 650S supercar is available in the UAE from a starting price of AED1 048 500.
Jean-Pierre Mondalek, Ubers General Manager for UAE is excited about the partnership after all, who wouldnt be? Our collaboration with McLaren Automotive is a unique experience. You dont get to drive a supercar on-demand every day! says JP. Here in the UAE, were proud to offer this as a world first to our Uber users, and we cant think of a better location than Downtown Dubai or DIFC to take the 650S for a spin. What a way to spend the weekend. Were thrilled at Uber to be partnering with McLaren to help them engage with supercar fans in Dubai.
Tom Pryor, McLaren Automotive Marketing and PR Manager Middle East & Africa commented: Uber are finding innovative and groundbreaking ways to enable people to move around and connect in cities throughout the world with their technology, it therefore makes us proud that Uber have selected McLaren as a partner having felt that we also embody the same dedication to delivering innovation and groundbreaking technology to supercar owners around the world.
McLaren is a company that has been built on pioneering innovation and technology over the last 50 years and we are keen to embrace new technology in all areas of our business especially to help engage and interact with our fans and customers, and this use of Uber technology on December 6th 2014 is just one example of how this could be done
Reaching 0-100kph speed in 3 seconds and with a top speed of 333kph, Uber riders are sure to be in pole position with the McLaren 650S ride. Looking good in this supercar is an understatement with the 650Ss dramatic exterior styling inspired by the iconic McLaren P1. The assertive front end, with its LED headlights and aggressive splitter, optimises downforce, as do the door blades, which help to push the 650S into the road surface for maximum feedback and security. Large side intakes cool the potent V8 engine.
As this is a moment to not be missed, download the free Uber app on your smartphones (iPhone, Android, Windows Phone, Blackberry) or sign up at uber.com/app to get a chance of taking the ride of a lifetime.
Uber is already present in 240 cities across 50 countries.