UAE Banks Federation Reveals New Brand Identity

Reinforcing its pivotal role in owning the continual growth and advancement of the nation's banking sector, the UAE Banks Federation, a professional agent body consisting of 48 member banks running in the UAE, has launched a new brand name identification.

Influenced by the UAE's rich calligraphic heritage, the new logo celebrates the country's success in ending up being a thriving monetary centre for the broader region while highlighting the elements of co-operation, co-ordination and unity that have actually allowed the seven emirates to put in concerted efforts to shape the future of the industry. The shade of the logo is influenced by the endless blue skies and seas of the UAE, suggesting an unlimited vision of the country that reaches beyond the horizon, as well as, the company shade also shows stamina and optimism. The design is influenced by free-flowing Arabic calligraphy, and the means its fluid lines glide and unite to develop words-- the very same elegant activities seen in the sail of a dhow as it ripples. In addition to being woven tightly right into the UAE's rich heritage, these symbols speak of member banks unity, development, and of progressing towards one goal.

H.E. Abdul Aziz Al Ghurair, Chairman of UAE Banks Federation, said: In parallel with the UAEs growth and transformation into becoming a leading financial destination, our role in the countrys banking sector has also evolved immensely over the years. Designed under the slogan of Empowering Progress Through Unity, our new brand identification illustrates our commitment to being the cumulative voice of the industry and our firm settle to constantly highlight the payment of the banking industry in the economic growth of the nation."

H.E. included: "After all the development, renovations, growth and landmarks that we have actually achieved over the last couple of years, we chose to come up with a new vibrant brand name identity that mirrors our innovative approach and overview our future evolvement.

The banking industry is a significant contributor to the UAE GDP and plays a crucial role in owning the progress and advancement of the economic climate and culture. Using empowerment through progression and management, UAE Banks Federation drives the banking industry ahead by supporting elevating the industry requirements in accordance with the global ideal practices, and making it possible for financial institutions to do their role of being important motorists of lasting financial development and job creation.