Splash 2020 Calendar Puts Sustainability at the Forefront
Splash, the Middle Easts greatest high-street trend retailer, reinforces the want for sustainability and maintenance of the planet with the unveiling of its award-winning annual 2020 calendar.
Shot creatively via the lens of photographer Dragomir Spassov and styled by using Adriana Gerassimova, the calendar aims to teach and increase awareness about the accelerating fee of extinction of millions of species, the reasons and devastating ecological consequences.
Each month points a striking picture highlighting the key reasons for the destruction of the ecosystem and the nice movements Splash has taken to reduce their environmental have an impact on and maintain the planet for generations to come.
The calendar conveys a robust message that humans are not definitely the offenders, however also the closing victims of world warming. It urges clients to come together for this good sized purpose and act to save imperilled species and shield Earth.
Raza Beig, Director - Landmark Group and CEO of Splash, said: Sustainability is widespread for fashion, due to the fact the textiles and trend industry is amongst the main industries that affect the environment negatively.Our new 2020 Splash calendar underlines our dedication to merchandising animal welfare and environmentally sustainable practices in the fashion and retail industry. Each month focuses on creating recognition of global environmental concerns and spotlight the initiatives and sustainable practices adopted by Splash for a greener future.
As per the current reports, over one million species, such as sharks, elephants, and honey bees, are threatened with extinction by using 2050. Major drivers consist of deforestation, over fishing, poaching, overuse of plastic and climate change.
Splash 2020 calendar promotes adoption of sustainable fashion for sustainable growth.
As a socially and environmentally responsible trend retailer in the Middle East region, Splash makes use of recycled polyester, produced from discarded plastic bottles, that further leads to much less plastic ending up in the ocean. Splash also makes clothes with eco-friendly fabric such as Tencel, one hundred percent Organic Cotton and Lenzing Viscose, across countless of its trend lines which is now 70% sustainable. The brand is similarly advancing its sustainability initiatives for 2020 and plans to produce 80% of its merchandise the usage of sustainable and ethically sourced materials.
