Sobha Realty and Arsenal Unite to Empower the Next Generation of Women
Sobha Realty, a leading real estate developer, has launched a powerful Corporate Social Responsibility (CSR) initiative in collaboration with Arsenal Football Club to inspire and support the next generation of women. The initiative is highlighted in the newly released brand film, "The Foundation," which underscores the commitment of both organizations to empowering women through education, sports, and community programs in the UAE, India, and beyond.
The film showcases Sobha Realty’s dedication to female empowerment, a central focus of the company’s philanthropic arm, the Sri Kurumba Educational and Charitable Trust. The Trust has been instrumental in launching various empowerment programs such as the Sobha Academy, Sobha Community Home Project Initiative, Sobha Young Mother Rehabilitation Program, and the Sobha Rural Women Empowerment Program. These initiatives have positively impacted over 23,000 women and girls by providing education, healthcare, employment, and housing opportunities, aiming to build brighter futures.
PNC Menon, Founder and Chairman of Sobha Group, emphasized the importance of empowering women through education and skill development: "At Sobha Realty, we recognize the vital need to empower women and make them independent. By investing in education and upskilling, we are not just addressing a gap but seizing a tremendous opportunity. We believe that strong foundations today can transform lives tomorrow."
The collaboration with Arsenal FC highlights a shared commitment to fostering positive attitudes and values through sports. Arsenal’s Chief Commercial Officer, Juliet Slot, spoke about the significance of inclusion in their women’s team: "The story of our women’s team is one of inclusion, and the power that inclusion can have in the pursuit of progress. Our commitment to inclusion and progress never stops, and we’re excited to collaborate with Sobha Realty on supporting their programs for young girls across the world."
This partnership is a groundbreaking commitment to gender equality in football, providing equal opportunities for female athletes and setting a precedent for breaking down gender barriers in sports. Through these efforts, Sobha Realty and Arsenal aim to nurture tomorrow’s leaders, ensuring that young women are prepared to achieve success and drive socio-economic growth globally.
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