Update - Dubai Opens Winter Camping Reservations as Al Ruwayyah Expands … Transport - Dubai’s Final World Trade Centre Roundabout Bridge to Open on O… Weather - UAE Temperature Drops to 16.9°C at Ras Al Khaimah’s Merbeh Moun…

Send an Inquiry

Fill in the details below and our team will get back to you.

Business 1 min read 31 views

Sleep Fine Showcases Innovative Products at Hotel Show Dubai 2018

Sleep Fine, a well-respected household brand name under the Salim and Sons Team, is showcasing its finest mattresses, the most recent in mattress modern technologies and its various other items at the continuous premier Hotel Program Dubai 2018, the latest version of the area's premier exhibit for the hospitality sector. The program, which kicked off on September 16, 2018, will run till September 18, 2018 at Halls 2 to 8 of the Dubai World Profession Centre. During the amazing three-day program, the company is expected to toss the limelight on its appealing line of mattresses, and also its full furniture fit-out options solutions.

Sleep Fine's new partner, the American brand Eastman House, is part of its event stand in the event. The brand as well as the Eastman Home, which has been handcrafting The U.S.A.'s finest sleep items, forged a brand-new arrangement recently, paving the way for the former to make the latter's items in the GCC countries and Jordan.

Clinical research study as well as journals have highlighted on the relevance of rest and the crucial duty it plays in preserving metabolic homeostasis. In accordance with this, customers today have actually now placed fantastic interest on having an excellent evening's remainder, which helps their bodies in regulating metabolism, immune function, as well as influencing memory and other body functions. The interest has additionally created a vital demand for excellent quality totally restorative sleeping bed mattress. In fact, the increase in demand additionally demonstrates the concept that individuals are also all set to pay additional on sleeping complements to further make sure essential convenience and remainder while in slumber.

Emad Hamdy, General Manager, Sleep Penalty mattresses said, "Attracting in over 30,000 experts, the 19th edition of the Hotel Program Dubai is an excellent chance to highlight the one-of-a-kind attributes of our items in addition to emphasize our commitment to establish and also invest in new technologies through strategic teamwork as well as campaigns. We enjoy to do this together with our new companion, the Eastman Home. In addition, the Resort Show Dubai is an ideal venue for us to demonstrate our support for the UAE's national programs geared in the direction of enhancing the local production market and motivating entrepreneurship in the nation."

The brands participation is straightened with its development technique in the MENA region, where hostile efforts to raise awareness of its ingenious products designed to achieve enhanced sleeping experience in addition to enhance returns on investment remain in full speed. The brand name is also strengthening its portfolio of international organisation companions to hit its company growth targets.

"These are really exciting times for the cushion market as we have observed vital adjustments that has led to its additional growth as well as growth - progressing from a gradually paced sector to just what is now a very ingenious, elegant and also vibrant market. With this in mind, Sleep Fine has actually shared its commitment to continuously create a variety of innovative items that not only gives a genuinely unique customer experience however likewise guarantees a comfy and also fully peaceful night of slumber. To measure up to this guarantee, we are working very closely with leading regional and worldwide brands like Eastman House to help address the raising demand for top quality bed mattress products," wrapped up Mohammad Tahgahzait, Advertising And Marketing Manager, Sleep Fine.

Related News

More on Business

View all

Comments (0)

Join the conversation

No comments yet. Be the first to share your thoughts!

More News

See all
Technology

Building a Bilingual AI Video Creation Workflow for UAE SME Operations

Walk into almost any fast-growing logistics, property management, or hospitality office between Business Bay and Jebel Ali, and you will see why an ai video creation workflow has replaced one-off camera shoots for internal training and client onboarding. A typical 60-person company in the UAE...

Oct 27, 2026 · 5 min
Business

Employee Happiness Awards UAE 2026 Recognises Air Arabia, EDGE Group and Apparel Group

The Employee Happiness Awards (EHA) UAE 2026 has concluded its fourth and largest UAE edition, recognising organisations for their initiatives in employee well-being, learning, workplace culture and human resources innovation. Organised by Eventyst Global, the awards ceremony took place at JW...

Oct 27, 2026 · 2 min
Technology

Hamad Al Hajri and Fadi Ghandour to Headline Doha Downtown Tech Summit as Awards Receive 180 Nominations

Snoonu founder and CEO Hamad Al Hajri and Wamda Group Executive Chairman Fadi Ghandour will headline the second edition of the Downtown Tech Summit in Doha, as organisers announce an expanded speaker line-up and agenda for the event. Msheireb Properties, Qatar's sustainable real estate developer,...

Oct 27, 2026 · 2 min
Technology

Cequence Security Appoints Russ Schafer as CMO Amid Record Growth and Rising AI Security Demand

Cequence Security has appointed Russ Schafer, former Executive Vice President of Marketing at Fortinet, as its Chief Marketing Officer (CMO), as the cybersecurity company expands its application, API and agentic artificial intelligence security business. Schafer will report to Cequence CEO and...

Oct 27, 2026 · 4 min
Trusted by

Our Associates

Brands and organisations that work with Day of Dubai.

Add Business Card Add Event Add Directory Add Forum