Business

The final draw of the first leg of the Summer Promotion organized by Dubai Shopping Malls Group (DSMG) in association with Dubai Festivals and Retail Establishment (DFRE), came to a close at Dubai Outlet Mall on 22 June with a total of 100 shoppers winning travel packages and 50 walking away with shopping vouchers valued at AED 10,000. The most memorable edition yet, the mega shopping promotion has seen winners from several nationalities including Emirati, European and Indian walking away with prizes worth AED 1.5 Million.. Kick-started on May 24th, visitors who shopped for a minimum of AED 200 at retail stores and AED 100 at F & B outlets of participating malls received raffle coupons and were eligible to enter the weekly raffle draws.

DSMG as an industry body has always been an active advocate of the summer season with exciting promotions and prizes worth millions being given away since its foundation. As a representative body for the Mall industry, the groups main aim has been to position Dubai as a leading global retail destination that offers unparalleled shopping experiences for both residents and tourists alike. This aspiration shared with DFRE has helped positioni Dubai as a leading retail and family tourism destination.

The promotion this year had its highest participation till date, with twenty four malls rolling out additional promotions and events to entice shoppers, leading to a significant increase in footfalls for the participating outlets.

Kabir Malkani, Head of Marketing Department, Shopping Malls Lals Group said:, So far the promotion has led to an exceptional increase in sales and footfall for our mall and we are expecting the upcoming phases to exceed our expectations as well. The summerpromotions have always had success in drawing people to our stores.. The unique attractions and entertainment, complemented by the attractive raffles and prizes has encouraged us to be part of this summer campaign,

Deepak Chawla, Operations Manager, Sunset Mall said:, We are very happy to once again be associated with this years Summer Campaign by DSMG. As the summer temperatures soar, UAEs residents and visitors are drawn to the cool havens of the shopping malls. Promotions such as these give us the opportunity to provide the perfect platform to hosting our line-up of exciting activities, and in the process provide greater value to our customers. The first phase of the campaign alone has attracted not only the citys residents, but also a large number of tourists who visit Dubai during the season.

Sharing his thoughts on the occasion, Saeed Al Falasi, Director-Strategic Alliances at Dubai Festival and Retail Establishment (DFRE) said, we are very pleased with the response of our valued shoppers to the first summer promotion this season. It just goes to show that Dubai, with its innovative approach to retail promotions, sets a new benchmark every year that surpasses the usual concept of discounts into more of experiential shopping. DFRE & DSMG has more exciting promotions for our residents and visitors from the region across all summer season to reward shoppers in Dubai

The second leg of the campaign Eid in Dubai - Eid Al Fitr is scheduled to be held from July 1st to the last three days of Eid.

Also commenting, Majid Al Ghurair, Chairman of Dubai Shopping Malls Group shared, Summer is a very important season in the shopping calendar of the city as it coincides with several holidays, travel seasons and festivals. During our mega promotion, most of the participating malls offer spectacular events, unique attractions, rich diversity and entertainment, complemented by attractive value for money prizes and raffles. The roster of activities and promotions are designed to create the ultimate shopping experience for visitors and residents. The DSS promotion has always had success in drawing people to our stores and building steady traffic in our mall which is reflected in the increase in footfalls. We are very pleased with the response we have received so far and will be happy to see the momentum continue in the next phases of our promotion.

Organized by DSMG, the grand promotion runs across various malls across the city such as Al Barsha Mall, Al Bustan Center, Al Mulla Plaza, Arabian Centre, Bin Sougat Centre, Box Park, BurJuman Centre, City Walk, Dubai Outlet Mall, Etihad Mall, Karama Center, Lamcy Plaza, Mazaya Shopping Centre, Oasis Centre, Palm Strip Shopping Mall, Reef Mall, Sunset Mall, The Beach, Times Square Centre, Twin Tower, Uptown Mirdiff, Wasl District, Wasl Square, Wasl Vita.

For more information on the campaign and details for all of this years winners, please log on to the DSMG website, www.dubaimallsgroup.com.

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