Sheikha Nasser Al Nowais Nominated for UN Tourism Secretary-General Post
The UAE’s Sheikha Nasser Al Nowais has been officially nominated for the position of Secretary-General of the United Nations World Tourism Organization (UNWTO) for the 2026-2029 term. If elected, she will become the first woman from the region to hold a high-ranking leadership role within the UN’s tourism body, marking a significant milestone for both the UAE and the global tourism industry.
The UAE Government Media Office confirmed her nomination on Friday, March 21, emphasizing the country’s commitment to empowering Emirati women in leadership positions.
A Historic Nomination for Emirati Women
In response to her nomination, Sheikha Nasser Al Nowais stated:
"My nomination by the UAE to run for this position is reflective of the importance our country places on empowering Emirati women in leadership roles. It emphasizes the UAE’s efforts in promoting joint action to enhance the growth and sustainability of the global tourism sector."
If successful, she will spearhead global tourism policies, drive sustainable tourism initiatives, and strengthen international collaboration in the industry.
Who is Sheikha Nasser Al Nowais?
Sheikha Nasser Al Nowais has an extensive background in hospitality, tourism, and business leadership, holding several key positions, including:
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Corporate Vice President – Owners’ Relationship Management at Rotana Hotel Management Corporation PJSC
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First female board member of the Dubai Hotel Group under the Dubai Chamber of Commerce
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Member of the Global Hospitality Asset Managers Association (HAMA) MEA Chapter
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Chair of the Abu Dhabi Chamber’s Tourism Working Group
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Board of Trustees member of the Abu Dhabi Hospitality Academy – Les Roches
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Member of the Hospitality Advisory Committee
Sheikha Nasser earned her Bachelor of Science in Business Administration – Major in Finance from Zayed University in 2006.
UAE’s Role in Global Tourism Leadership
The UAE has been at the forefront of sustainable tourism development and international cooperation. Her nomination further solidifies the nation’s role in shaping the future of global tourism policies and promoting inclusive, responsible, and innovative travel practices worldwide.
The election for the UNWTO Secretary-General position will take place in 2026, with global tourism leaders casting their votes to determine the next leader of the organization.
