SCTDA releases two new books at Sharjah International Book Fair 2019 to promote the emirates cultural & tourism achievements
In response to the directive of Sharjahs brilliant leadership to instill a love of reading in the emirate, the Sharjah Commerce and Tourism Development Authority (SCTDA) released two new books at the ongoing Sharjah International Book Fair 2019, which is being held under the theme Open Books, Open Minds, to celebrate the emirates title as World Book Capital for 2019'. SCTDAs contribution to the world's third largest book fair is in line with its efforts to further develop the tourism industry, as well as contribute to promoting knowledge and appreciation for culture and heritage throughout the emirate.
The first book titled Sharjah, the Heart of Culture, talks about the rich heritage of emirates, culture and sheds light on its vision and strategies to educate the younger generation about local traditions. It also highlights the important role played by the emirate of Sharjah in promoting cultural knowledge, science, and literature in the country. The second book, titled Visitors from Space, has been published in collaboration with Kalimat Publishing. The comic book explores various aspects of Sharjah, including trivia, places to see, and destinations to visit for children to understand. It will become a part of the tourism education and awareness campaign, which introduces to engage the local community and acquaint it with the emirates famous landmarks in a fun-filled way.
H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said: Our participation in the 38 the edition of the Sharjah International Book Fair reflects our commitment to accelerating the cultural movement in Sharjah. The emirate is steadily moving forward towards its aim to achieve a global leadership, in line with the vision and directives of H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of Supreme Council and Ruler of Sharjah. H.H. has laid the foundation for a cultural and intellectual revival in the emirate by inspiring the love of reading within the local community. Following the publication of our two books UNESCOs awarding World Book Capital for 2019 title to Sharjah. The achievement certainly reaffirms Sharjahs leading position in the global cultural landscape. We are celebrating the emirates latest recognition, which reflects its rich Arab culture and Islamic heritage, in cooperation with all local government bodies.
The two new books will help promote the emirates tourist attractions in line with our goal to further strengthen local tourism, which is a key component of Sharjahs economic diversification strategy. They will also help us to reach our goal of attracting 10 million visitors to the emirate by 2021. The books elaborate on the competitive advantages and attractions of the Emirates, making it a preferred destination for tourists both domestically and globally. We remain keen to actively participate in major events hosted and organized in Sharjah, including the Sharjah International Book Fair, as it is an important interactive platform designed to establish a culture of reading not only in the UAE, but also the Arab region and the rest of the world, he added.
The 38th edition of the Sharjah International Book Fair opens on October 30, 2019, and will run until November 9, 2019, at the Sharjah Expo Center. The Fair features the works of Nobel Prize winning authors; Oscar-winning film directors, and representatives of over 2,000 publishers from 81 Arab and foreign countries. Furthermore, the latest edition of the Fair includes 350 events featuring 90 guests from 28 countries and 409 activities under the Children's Program featuring 28 guests from 13 countries. The exhibition will feature 88 theatrical performances led by 17 guests from 8 Arab and international countries, in addition to other major activities being held for the first time this year, such as Conceptual Photography, theatrical performances, 3D Printing Exhibition, and Mechatronics Laboratory.
