Transport - 60 distinctive number plates up for grabs at Dubai RTA auction … Weather - Rain expected every day for five days in the UAE, weather exper… Weather - Fog Alerts Issued as Rain Expected in Some Areas on October 19 Art & Culture - Sharjah Book Fair 2026: Visitors Can Turn Personal Stories into… Update - UAE National Day 2026: Residents Could Get Five-Day Eid Al Etih…

Send an Inquiry

Fill in the details below and our team will get back to you.

Tourism 1 min read 20 views

SCTDA organises preparatory training course for front line staff, HR managers and managers of Sharjahs hotels

Under the second phase of its Marhabtain initiative, Sharjah Commerce and Tourism Development Authority (SCTDA) organised a preparatory training course aimed at developing the capabilities of front line staff, human resource managers and training managers in the hospitality sector. The two-day course took place at Marbella Resort on June 28 and 29, 2015, followed by refinement training on June 30 with hotel facilities managers to discuss ways to enhance the training programme.

The Marhabtain initiative includes a set of internationally accredited training programmes designed to improve the human capabilities in the tourism sector with the objective of achieving the Sharjah Tourism Vision 2021 which aims to welcome over 10 million visitors by 2021.
SCTDA, in cooperation with its partners, is keen to provide adequate training to employees in the tourism sector to enable them to provide outstanding tourism services in accordance with highest international standards to achieve the Sharjah Tourism Vision 2021, HE Khalid Jasim Al Midfa, General Director of SCTDA said.

HE Al Midfa pointed out that this training course for front-line staff, human resource managers and training managers in the hospitality sector in the emirate will contribute to raising the efficiency of tourist services provided to guests and visitors. Participants were offered trained on several topics such as etiquette, anger management and communication skills. The training also equipped participants with knowledge about Sharjahs main tourism landmarks.
The Sharjah Tourism Vision 2021 aims to attract 10 million tourists by 2012 by focusing on four main pillars promoting Sharjah as an Ideal Family Tourism Destination, following an Innovative Tourism Approach, developing World Class Tourism Facilities and Capabilities, and strengthening Sharjahs position as an International Cultural Hub. The Vision will unite the efforts of our partners in the government and private sector in developing innovative packages and programmes to improve the tourism infrastructure and create new tourism projects in the emirate, Al Midfa added.

Hotel managers who attended the refinement training discussed ways to develop the training course to meet the requirements of the hotel sector and the services required by emirates hotels guests. Expressing their appreciation for the initiative, the managers said such training courses and programmes will contribute to improving the tourism products and ensure the availability of best services for visitors to the emirate.
Earlier under the Marhabtain initiative, training programmes were launched to train front office staff and taxi drivers in Sharjah to provide best tourism services and enhance their basic skills to promote Sharjahs tourism landmarks.

Related News

More on Tourism

View all

Comments (0)

Join the conversation

No comments yet. Be the first to share your thoughts!

More News

See all
Art and Culture

World Art Dubai 2026 Returns with 300+ Exhibitors, 10,000 Artworks and Global Galleries

World Art Dubai (WAD) will return for its 12th edition from November 19 to 22 at Dubai World Trade Centre, bringing together more than 300 exhibitors from over 65 countries, including independent artists, emerging talent and international galleries. Held at Za’abeel Halls 2 and 3, the...

Oct 20, 2026 · 4 min
Environment

Ducab Showcases UAE Manufacturing Strength and Energy Transition Solutions at WETEX 2026

Ducab Group is showcasing its cable and metals manufacturing capabilities at the 28th Water, Energy, Technology and Environment Exhibition (WETEX) 2026, highlighting the role of UAE-made products in supporting the energy transition, critical infrastructure and international industrial...

Oct 20, 2026 · 2 min
Business

FREELANDER Unveils Five-Seat FREELANDER 8, AI Voice Assistant and UAE Launch Plans

FREELANDER has unveiled the international five-seat version of its FREELANDER 8 SUV, announced a new AI Voice Assistant and confirmed plans to launch the vehicle in the UAE in the first quarter of 2027. The announcements were made at FREELANDER Nightfall, held on October 19 at the Hengli Hotel in...

Oct 20, 2026 · 3 min
Healthcare

EYWA partners with Longevium Clinic to expand preventive healthcare access for residents

EYWA by R.Evolution has partnered with Dubai-based Longevium Clinic to connect its luxury residential offering with preventive healthcare, personalized medical services and long-term wellbeing support. The collaboration will give EYWA residents preferential rates on Longevium’s health...

Oct 20, 2026 · 2 min
Trusted by

Our Associates

Brands and organisations that work with Day of Dubai.

Add Business Card Add Event Add Directory Add Forum