SAS leads global predictive and advanced analytics market

SAS, the leader in analytics, has maintained its the position at the top of global predictive and advanced analytics suppliers, according to the IDC Worldwide Business Intelligence and Analytics Tools Software Market Shares 2015 report.

The recently-released report shows SAS claimed 32 per cent market share of the predictive and innovative analytics providers sector in 2015, up from 8.2 percent in 2014.

" As increasingly more services aim to embed predictive analytics into their processes, SAS brings the most cutting-edge and innovative analytics software application to aid companies planning to increase their bottom-line, identify opportunities and gain competitive advantage," said Shukri Dabaghi, SAS' Regional Director for the Middle East and Francophone Africa.

" Leading the marketplace in this sphere validates our capability and expertise in supplying tested world-class solutions to our partners and help them make better decisions quicker."

Having demonstrated ongoing growth since IDC began tracking the predictive and sophisticated analytics providers market in 1997, SAS presently reinvests more than 20 percent of yearly profits in research and development - a method created to promote innovation. SAS assigned more than US$ 790 million into research and development last year.

The IDC report also valued the around the world service analytics software market at $41.4 billion in 2015, which equates to growth of 2.5 percent in existing currency terms. Vitally, worldwide market decline and foreign exchange rate changes during 2015 resulted in a substantial negative impact on the marketplace when reported in U.S. dollars. In continuous currency, the market grew 10.7 percent.

Arguably the largest macro finding in the report is the beginning of "the great migration" to the cloud. In 2015, the on-premises portion of the overall market contracted by 1.4 per cent, while the public cloud services grew 26.5 per cent.