Rezidor launches ninth edition of its Box Appeal charity campaign
The Box Appeal, a month-long annual charity campaign organised by Rezidors Radisson Blu and Park Inn by Radisson hotels, launched its ninth edition with the aim to deliver 18,000 boxes of important items to the underprivileged workers.
11 Radisson Blu and Park Inn by Radisson hotels in the UAE, Bahrain and Lebanon will take part in the Box Appeal program which is part of Rezidors Responsible Business Action Month.
The campaign will run until October 15th, and will be followed by dispensing the boxes to the selected charity Dubai Municipality. The boxes will be packed with necessities, including T-shirt, shaving cream, deodorant, toothpaste, towel, comb, disposable razor, shampoo, tooth brush and paste, to labourers.
Bob Busman, Rezidors Regional Responsible Business Coordinator in the Middle East, said: At Rezidor, we are delighted to make significant contributions to the communities we operate in.
He continued: Since 2008, Rezidors Box Appeal annual campaigns managed to reach and make a difference to the lives of over 108,000 people from all over the Middle East.
Sponsors of The Box Appeal include Coca Cola, Herbert Smith Freehills, McLaren and Accenture. The charity campaign will also attract contributions from schools, universities, charities, media partners and volunteers.
