Rezidor grows area marketing and e-commerce team

The Rezidor Hotel Group announces three new positions in the Middle East area suport office.
Wiebke Siemering has been appointed as the area e-commerce partner manager. Siemering joins the team from agoda.com where she was the market manager and team leader for the UAE. In her new role Siemering will manage existing global, theatre and country level OTA and affiliate relationships to ensure terms and conditions are correctly applied and optimised. She will also be tasked with identifying, contracting and rolling-out new potential area, regional and local partners to drive incremental business to hotels within and outside the area.
Marie-Laure Blaise joins the team from the EMEA corporate support office in Brussels as the B2B and B2C marketing manager for the Middle-East, sub-Saharan Africa and Turkey. Blaise will work closely with both internal stakeholders - marketing, sales, revenue management, CRM, PR and the hotels as well as external parties including creative agencies, media agencies and commercial partners, to implement brand and tactical marketing activities for the B2B and B2C segments.

Ayse Ocal Abbas has been appointed to the role of area e-commerce marketing manager. With more than eight years experience in marketing, Abbas will act as the e-commerce lead within the area to execute the groups e-commerce strategy to maximise the direct online revenue potential. She will work in close collaboration with the area revenue generation team and hotel marketing teams to drive online profitability and provide research and analyses on the latest online developments and market trends within the area.