Renowned multifaceted artist Mattar bin Lahej lends creative touch to redesign the Emarati Visa Signature Credit Card as a work of art
Emirates Islamic, a leading Islamic financial institution in the UAE, has launched a revamped version of its Emarati Visa Signature Credit Card, featuring a new artistic design and exclusive privileges tailored to meet the preferences and lifestyle needs of UAE National customers.
The updated card, designed in collaboration with renowned Emirati artist Mattar bin Lahej, integrates elements that reflect national pride and identity. Mattar, a painter, photographer, sculptor, and designer of the Museum of the Future, utilized his self-created ‘Mattar Font’ to inscribe the iconic phrase ‘Aishi Biladi’—the opening words of the UAE National Anthem—on the card. This design is intended to foster a sense of pride among Emarati customers and symbolize their national identity.
Exclusive Features and Benefits
Emirates Islamic has enriched the card's value proposition by introducing a range of benefits and features that enhance both the acquisition and utilization of the card. These benefits include:
- Unlimited Lounge Access: Cardholders can enjoy access to over 1,000 airport lounges worldwide.
- Complementary Valet Parking: Available at key locations including Dubai Mall and Mall of the Emirates.
- Discounts on Purchases: Cardholders receive a 50% discount on purchases through the Talabat app and Padel court bookings.
- Instant and Flexible Rewards Redemption: Through the EI SmartMiles loyalty program, cardholders can redeem rewards for flights with over 300 airlines, hotel stays at more than 180,000 hotels worldwide, miles exchange with leading frequent flyer programs, or shopping at any outlet or website globally via the ‘Instant Purchase’ feature.
Statements from Key Figures
Mohamed Al Hadi, Acting Head of Retail Banking and Wealth Management at Emirates Islamic, expressed his enthusiasm for the collaboration with Mattar bin Lahej. “We are delighted to collaborate with artist Mattar bin Lahej to lend his creative vision in crafting an iconic design to instil a sense of pride among our Emarati customers. The distinct design of the card reflects our commitment to embodying the UAE’s values and providing our Emarati customers a unique experience that strengthens their national identity and pride,” he said.
Mattar bin Lahej commented on the significance of the collaboration, stating, “I’m proud and honoured to collaborate with Emirates Islamic to produce this design that embodies love for our country and a deep sense of belonging to the UAE. My goal was to portray the rich heritage of the UAE and the legacy of the Arab world through this design.”
Dr. Saeeda Jaffar, Visa’s SVP and Group Country Manager for GCC, praised the new design, saying, "The new design by Mattar Bin Lahej of the Emarati Visa Signature Credit Card beautifully encapsulates the essence of Emarati culture, values, and history. This card is not just about aesthetics—it also offers our cardholders an array of exclusive benefits and experiences, designed to enhance their lifestyle and provide exceptional value.”
Conclusion
Emirates Islamic’s Emarati Visa Signature Credit Card represents a unique offering in the UAE’s payments landscape. With its blend of national pride, innovative design, and extensive benefits, the card stands out as a symbol of both cultural heritage and modern convenience for Emirati customers. The bank’s commitment to delivering superior experiences through value-driven propositions continues to set it apart as the preferred financial institution for UAE National.
