Business

REJO is making strides in the heat-not-burn (HNB) tobacco sector with a prominent presence at the World Tobacco Middle East 2024. The event serves as a strategic platform for REJO to showcase its innovative products, build key partnerships, and solidify its regional and global influence in the HNB market.

Product Innovations on Display

During the exhibition, REJO will unveil its FARSTAR NSCs heated tobacco sticks alongside the Mr. Yeah NF5100 heating device. Both products will be available on the Buygro platform, enhancing their accessibility to retailers across the Middle East.

Further expanding its market reach, REJO’s oices heated tobacco products, compatible with the REJO TS40 heating device, have gained significant traction in duty-free stores. The TS40 device, known for its sleek leather-textured design, large screen, and capacity for 40 consecutive uses, has been lauded by travelers for its premium appeal.

Strategic Market Expansion

REJO is focused on forming mutually beneficial partnerships with regional distributors specializing in vaping, shisha, and tobacco products. Having secured agreements with 35 global distributors, including CAHAN Tobacco International, REJO is reinforcing its professional credibility in the industry.

In addition to its strong presence in Dubai, the company is preparing to introduce its NISE+ heated tobacco products and USONIC heating device in neighboring markets. The USONIC device features a fingerprint-proof finish, a magnetic top cover for easy cleaning, and entry-level pricing to attract new users.

Cultural Engagement and Long-Term Vision

Dubai serves as a strategic hub for REJO’s growth in the Middle East. The brand plans to establish a dedicated booth in the city and increase its investment in global talent recruitment. To honor the region's rich culture, REJO will host live performances featuring traditional instruments such as the qanun and oud at the event.

World Tobacco Middle East 2024 provides a significant opportunity for REJO to connect with potential partners, highlight its innovative offerings, and strengthen its position as a leading player in the HNB market. The brand’s participation underscores its commitment to delivering high-quality, culturally aligned products to users worldwide.

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