Reel Cinemas introduces Dubais first hotel-cinema in Rove Downtown

Emaar Entertainment, the leisure and enjoyment subsidiary of Emaar Properties, today announced that its leading cinema brand, Reel Cinemas, is more increasing its local impact with a brand-new idea - the initial hotel-cinema - located in Rove Downtown, the contemporary midscale hotel in Downtown Dubai. The hotel-cinema will certainly include in the ease of hotel visitors, satisfying the demands of contemporary travellers and urban residents.

Rove Downtown is the very first hotel under Rove Hotels, a modern midscale brand, established as a joint venture between Meraas and Emaar Properties PJSC.

Highlighting Rove Hotels' innate concentrate on design, the new cinema - Reel Cinemas - Rove Downtown - will improve Rove Downtown's ornate appeal with stylised seats and a distinctive inner-city vibe - providing an unapparelled level of casual-chic sophistication. With ticket price covering popcorn and a soft drink, the new place is set to be the go-to area for city tourists and discerning residents, as it screens hit titles as well as different material such as football and regional cinema.

Damien Latham, President, Emaar Entertainment, the driver of Reel Cinemas, said: "Reel Cinemas is changing assumptions of what movie-lovers anticipate from a movie theater while expanding the motion picture offering to match every mood and occasion. By introducing innovative trends, we're changing the face of amusement in the region with the new hotel-cinema idea. We are committed to delivering extraordinary amusement experiences and in taking the region's cinema landscape to the next level."

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: "Rove Hotels is for the modern traveller who values culturally inspired settings in a lively social center. As the first hotel under Rove Hotels, Rove Midtown has defined its specific niche in an extraordinary location and effortless connectivity to business and leisure destinations in the city. With the enhancement of the very first hotel-cinema, Rove Downtown is increasing the bar in its offerings and delivering added-value for our visitors."

Paul Bridger, Corporate Director of Workflow of Rove Hotels, said: "The opening of Reel Cinemas - Rove Midtown by region's leading entertainment company brings a new measurement to the hospitality industry. It notes the combination of all the recreation selections that modern traveller seek, and mirrors the brand name values of Rove Hotels to deliver unforgettable social experiences. As a social center that connects the young and stylish, the new enhancement to Rove Midtown will certainly further place the hotel as among the first choices for the new generation of travellers."

Set up for completion in the initial half of 2018, the store Reel Cinemas - Rove Midtown will certainly have just 49 seats underpinned by the requirements Reel Cinemas have established with cutting edge audio-visual modern technologies. The enhancement of Reel Cinemas - Rove Downtown to Emaar Entertainment's expanding profile adheres to the recent launches of Emaar Home entertainment's introducing Virtual Reality Park in The Dubai Mall, and Person Fieri's Cooking area & Bar and Dine-in Movie Theater by Reel Cinemas at Jebel Ali Recreation Club.

Reel Cinemas - Rove Downtown will certainly also cater to group events and corporate gatherings, with the lobby lounge providing the excellent pre-cinema conference area, and the unwinded seats and easy sophistication of the cinema becoming an idyllic area for private functions.