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Ready Steady Back to School campaign of Carrefour takes smart learning and healthy eating as this years consumer trends

Ready Steady Back to School is a campaign launch by Carrefour, operated in UAE by Majid Al Futtaim. The campaign discovered the insights smart learning and healthy eating to be the most popular consumer trends this year. Accordingly, the retailer join hands with the Ministry of Health and Prevention, and clinical dietician and nutritionist Lama Alnaeli, to launch Healthy Lunchbox, and host in store activities intended at combating childhood obesity. Carrefour is also offering 50% off a wide range of products to make sure that the students can obtain the apparatus essential to do well in the modern classroom.

The in-store educational workshops, happened in collaboration with the Ministry of Health and Prevention, are led by UAE-based nutritionists who will exhibit to parents how to prepare sound lunch boxes for their children. This comes in accordance with the National Agenda to Combat Childhood Obesity as declared by H.H. Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai. These workshops are allowed for free entries and are happening at City Centre Ajman, Manar Mall in Ras Al Khaimah, City Centre Fujairah and the MOHAP building in Dubai.*

Philippe Peguilhan, Country Manager of Carrefour UAE at Majid Al Futtaim Retail, stated: While we lead the industry by keeping up a consistent shopping experience both at the best esteem and of the freshest quality, we also need to ensure the prosperity of our community individuals. With the help of the Ministry of Health and Prevention as well as leading nutritionists, I am sure that we can make a positive impact and constructive outcome in helping customers lead healthier lifestyles and keep on making incredible moments for them every day.

Carrefour is additionally joining with clinical dietician and nutritionist, Lama Alnaeli, to run a sound lunchbox road show over the selected hypermarkets, planned for educating families on the best way to pack a simple and healthy lunchbox for their kids. These workshops dont have any entry fee and are happening at Mall of the Emirates, and Dubai Festival City in Dubai. **

The second trend as per Carrefours data uncovers an average of 11000 electronic things sold every year in the last three back to school sales. The data also found that customers are also progressively keen on ditching their laptops and are opting for more portable versions including notepads, tablets. This comes as schools are opting for more tech-savvy methods of learning. As such, customers can have the opportunity to take advantage of even more offers at better value this year. Carrefours MyCLUB customers in specifically, will get more loyalty points for some selective IT accessories, such as keyboards, computer mouses, notebook bags, toners cartridges, and more.

To enjoy the new school year, customers are welcome to use the hashtag #ReadySteadyBacktoSchool and #GreatMoments to indicate how they are organizing themselves for a year to remember.

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