Ras Al KhaimahS Focus on Europe Pays Dividends With 28% Increase in Visitors in European Visitors
Ras Al Khaimah Tourism Development Authority (RAKTDA), the government body in charge of promoting the location in key international and regional markets, has additional enhanced its setting in Europe with targeted industry efforts in the very first 5 months of the year.
As part of RAKTDA's destination 2019 approach, boosted emphasis has been placed on expanding further understanding of the breadth of deal in key European markets. The very first half of 2018 has seen a more boost of RAKTDA's promotional efforts with sees to more than 4,000 travel agents in 45 European cities.
Recently, the European roadshow went to Germany and Switzerland, with CEO Haitham Mattar checking out Mannheim, Nuremburg, Hanover and Zurich to fulfill industry reps and introduce Ras Al Khaimah's diverse and incredible coastline, desert mountain, and adventure offering.
Germany is already a key market for Ras Al Khaimah and integrated with various other key European markets including UK, Nordics, Poland and the Czech Republic represented a large part of the increasing worldwide site visitor arrivals to the emirate. UAE arrivals currently account for 30% of the growing variety of visitors taking a trip to the location.
RAKTDA has additionally boosted its presence on the ground in Europe with a growing network of representation and promotion offices, with the latest office opening in Stockholm to support the Nordic region in April 2018.
Haitham Mattar, Ceo of Ras Al Khaimah Tourist Growth Authority said: "We have seen significant growth in European Markets, specifically in the first part of this year which was up 28% when as compared to the very same duration in 2017. As we look in the direction of our goal of 1 million visitors by the end of 2018 and 3 million by 2025, it is essential that we keep this momentum, as such we are investing in promoting our deal throughout the European market. Our unbelievable experiences such as the world's lengthiest zip-line have helped place Ras Al Khaimah on the world map, but we need to continue to display the variety of the destination to our core audiences in Europe."
" Our ongoing roadshow programme has actually taken Ras Al Khaimah to Ukraine, Norway, Finland, Sweden, Poland, Czech Republic, Hungary, Kazakhstan, Russia, UK, finishing in Germany and Switzerland last week and is a terrific vehicle to tell the story of the available Arabian hospitality and all year sunlight we provide site visitors in Europe and beyond."
