Publicis Communications MEA kick-starts a Strategic Partnership Between Google
To further develop a digital very first strategy across its lineup of creative firms, Publicis Communications MEA signed up with pressures with Google. The partnership targets at helping Publicis Communications MEA innovative agencies embrace, develop, and apply a digital-first technique and power integrated thinking, resulting in efficient, appealing, industry-defining, award-winning campaigns that dwell in the digital domain name and use Google systems and products at its best.
The collaboration entails a joint business plan with the imaginative companies to excel in their digital, combination and partnership schedule, in addition to a capability-building program for their teams across Google systems.
A robust learning program introduced that partnership beginning with the Google All-Stars. Academy 2.0. Over 60 participants from the MEA region management groups of Leo Burnett, Publicis, Saatchi & Saatchi and Arc collaborated to attend the current customized four-day Google All-Stars Academy 2.0. in Dubai held between from May 29 to June 2, 2017.
Via talks and workshops the Academy offered a platform for a vivid conversation on how you can run with a fully integrated and digital initial version, straightened with Publicis Communications' 'Power of One' model.
The program included speakers from Google, publisher and expert Contagious, think tank the Zoo, video platform YouTube and its web content makers, as well as production house Prodigious. Participants took part in an online brief challenge and Google and The Zoo devoted to giving complete assistance to the winning team in the execution of their campaign.
" As communications specialists who constantly have our fingers on the pulse of the creative development, we have actually been investing in our digital abilities to make sure utilizing the alchemy of information and creativity equipped technology. Joining forces with Google enables us to further boost our user-first technique by means of remarkable accessibility to information and modern technology. This will empower our clients to win in the digital space through cutting side, award winning projects that provide engaging and reliable business outcomes," claimed Raja Trad, Ceo, Publicis Communications MEA Bechara Mouzannar, Chief Creative Officer of Publicis Communications MEA claimed:
" In today's world where content rules and individuals develop, we continuously need to ignite an amusing conversation in between the brand name and the people. Creativity does not quit any longer at the radiance of the concept yet additionally relies on just how pertinent and innovative we are in engaging with individuals. Through technology and knowledge, Google allows us to cast fresher human understandings and boost our suggestions to new heights".
" We will continue to focus on our People and our Clients. This partnership has to do with them. Our varied and fully scalable options in Publicis Communications focus on enabling smart business services with hearing our customers and leveraging data and innovation to provide the most effective for our clients. By pursuing this strategy of collaboration, we are making sure the optimal community and Google is the beginning" stated Samer Shoueiry, Executive Head of Digital & Social Advertising and marketing, Publicis Communications MEA.
The Google All-Stars Academy 2.0. marks simply the beginning of that cooperation between Publicis Communications MEA and Google. An considerable finding out program is prepared to further construct the capabilities of all the teams at Leo Burnett, Publicis, Saatchi & Saatchi and Arc. The capability building effort will certainly consist of Google products' certification programs and a framework that will certainly allow finest use and understanding of Google environments for all the Publicis Communications MEA creative companies. Effort will certainly also include journey in every office within the MEA region to educate groups on Google products, systems and devices, along with a close partnership with brand name teams to cultivate a digital first, incorporated thinking technique to projects that stay in the digital domain. Furthermore, the cooperation will certainly supply fantastic support to the agencies making use of Google digital platforms and assist accomplish reliable business outcomes.
In words of Alex Brunori, Creative Lead for Google MENA: "By working together carefully with a prominent Group like Publicis Communications, one of the most adored and effective interaction giants in MEA and the world, we intend to keep promoting and accelerating the digital transformation of among one of the most amazing and digital savvy regions worldwide, bringing brand names and customers closer than in the past. There has actually never been a far better moment, and a much better region, to be in advertising and marketing".
