Performance with Purpose; adidas Introduces Parley Editions of Game- Changing Running Footwear
adidas has revealed Parley editions of UltraBOOST, UltraBOOST X and UltraBOOST Uncaged, all in a fresh blue colourway inspired by the tones of the oceans. Utilizing aquatic plastic particles, adidas is transforming a threat right into a thread to form signature aspects of its legendary performance-led designs. This latest milestone in the partnership reflects both events' dedication to the oceans with a mutual focus on the application of the Parley A.I.R Technique - preventing virgin plastic, obstruct plastic waste, and upgrading brand-new options; challenging the status quo together, one step each time.
Reusing approximately 11 plastic bottles each set, UltraBOOST Parley, Parley UltraBOOST X and UltraBOOST Uncaged feature laces, heel webbing, heel lining, and sock liner covers made from recycled ANIMAL product. Not only do the most recent enhancements to the adidas Parley collection have a purpose, they also supply the exact same elite efficiency with every stride.
Key benefits consist of:
- Primeknit - wraps the foot to provide lightweight convenience and fit; made from as much as 95%. Parley Ocean Plastic .
- Heel fit counter system - encouraging heel construction, created to enable free motion of the Achilles.
- Torsion system - made from an eco-friendly source, the system sustains the foot's all-natural flex from heel to toe.
- Rubber outsole - with remarkable hold that adjusts to every jogger's foot strike by relocating harmony with boost to give a smoother and much more flexible ride.
- BOOST - industry-leading, ultra-responsive convenience and padding that stores and returns power every single time the foot strikes the ground.
UltraBOOST X Parley additionally includes the distinctive Flexible Arch, making certain freedom of movement throughout a run, for increased comfort and support.
Mathias Amm, Product Category Director, adidas Running, said: "The new enhancements to the adidas x Parley collection are one more step in our trip to developing one million pairs of UltraBOOST from up-cycled aquatic plastic. As a global brand we have a responsibility in order to help transform the world right. These styles show our assistance for a wonderful reason, while providing the exceptional efficiency we are renowned for - an effective combination, which we wish will excite and influence our global community as high as it does us.".
Additionally, as part of its dedication to develop a global movement,, adidas calls on its global community to sign up with the adidas x Parley Run for the Oceans digital occasion - hosted by Runtastic, and taking place around World Oceans Day 2017 (June 5-11). Runners are invited to reveal their dedication to the cause by signing up with the run - from the city roads, the coastline, or wherever they happen to be during that week.
To find out more, get involved and join, please check out adidas.com/runfortheoceans.
UltraBOOST Parley, UltraBOOST X Parley and UltraBOOST Uncaged Parley are currently offered from in-store and online at adidas.com/Parley. Adhere to the discussion at @adidasrunning on Instagram, Twitter and Facebook making use of #UltraBOOST #adidasParley.
