Outletcity Metzingen Launches World Cup Summer Campaign with Football Experiences, Family Activities and Exclusive Shopping Offers
Outletcity Metzingen has unveiled its World Cup Summer campaign, running from May 22 to July 18, 2026, offering visitors a unique blend of football-themed entertainment, family-friendly activities, premium shopping experiences, and seasonal discounts.
Designed to capture the excitement of the international football season, the campaign is expected to attract tourists from around the world, including visitors from the GCC region seeking a summer holiday destination that combines leisure, sports, and luxury retail.
At the heart of the campaign is “Your Stage, Your Show,” an interactive football experience located at Outletcity Court in Lindenplatz. The activation allows visitors to reserve exclusive 90-minute sessions and enjoy football matches with family and friends in a dedicated playing area.
Visitors can also participate in BOLZBOX – Soccer Fun for Two, an interactive table football attraction designed for friendly competitions. Football enthusiasts will have access to several themed photo opportunities, including a giant football installation presented by Adidas and dedicated fan photo zones celebrating VfB Stuttgart.
Families visiting Outletcity Metzingen during the summer season can enjoy dedicated children’s entertainment on July 4 and July 11, featuring football-themed face painting and glitter tattoo activities. Professional football freestylers will also perform live shows on June 27 and July 11, delivering interactive performances at multiple locations across the outlet destination.
As football fever builds ahead of the FIFA World Cup 2026™, Outletcity Metzingen will host a special VfB Fan Sale from June 1 to June 27 at The Gallery, offering selected fan merchandise at discounts of up to 80 percent.
The destination is also expanding its retail portfolio with the recent opening of Moose Knuckles, bringing its range of premium outerwear, sportswear, hoodies, puffer jackets, and accessories to shoppers seeking high-quality fashion at outlet prices.
Adding to the summer appeal, Outletcity Metzingen will host several special shopping events, including Midnight Shopping on June 26 and August 28, with extended operating hours until midnight and discounts reaching up to 80 percent. Additional late-night shopping opportunities will be available from July 31 to August 1, while a rare Sunday Shopping event is scheduled for July 12.
Combining football-inspired entertainment, family activities, luxury fashion brands, and significant retail savings, Outletcity Metzingen is positioning itself as a leading summer destination for international visitors and GCC travellers exploring Germany during the holiday season.
