OSN Partners with Arabic Star Dhafer LAbidine for new Creative Campaign
OSN, the region's leading entertainment network, has partnered with Arabic actor, Dhafer L'Abidine, that will certainly be the face of OSN's new advertising and marketing campaign strengthening the power of stories.
OSN has been entertaining viewers with a few of the most valued tales of all time, connecting with target markets throughout MENA to deliver tales that thrill, enthrall, mesmerise and intrigue across all demographics and generations.
The new campaign, centered around a family, focusses on exactly how 'stories bring us together' via unmissable and special entertainment and will introduce by means of a 360 imaginative project, with regional favorite L'Abidine as its face, to display the art of narration across print, online, in-mall, broadcast and outdoor.
"In a region where the art of storytelling is woven right into the really fabric of society, it is an advantage for OSN to remain to captivate varied target markets throughout a different landscape that is united by tradition and language. Dhafer is a worldwide star with regional heritage, and a deep connection to storytelling - characteristics that are identified with OSN. Through the adaptability of our offerings, achieved by solid partnerships with some of the world's leading workshops, OSN has been bringing some of the biggest, most unmissable and unique stories to life in the region, and we expect continuouslying do this for generations to come," stated Steve MacDiarmid, Chief Client Officer, OSN.
Prior to his sky-rocketing development in the Arab world, Dhafer enjoyed an effective profession in the West, showing up in worldwide movie productions such as Children of Men, Centurion, Black Forest, Rise of the Footsoldier and the upcoming film A Hologram for the King, directed by Tom Twyker and starring Tom Hanks.
Regionally, L'Abidine has starred in the struck TV collection Taht Al Saytara, for which he won Best Actor in an Egyptian Dramatization, also winning important honor for his efficiencies in Farq Tawqeet, Neran Sadeqa, Vertigo and Zakerat Al Jassed, which featured an array of A-list stars from across the region.
OSN continues to bring the best in on-screen amusement to life with an unbelievable breadth of programming and exclusive partnerships with leading workshops, consisting of HBO, Fox, Disney and more, offering its customers throughout the MENA region great value and extraordinary access to home entertainment anywhere, for everyone matched by on-line offerings WAVO and OSN Play.
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