OMPAY Concludes Region’s First Fintech-Led FIFA World Cup 2026™ Campaign in Partnership with Visa

OMPAY has successfully concluded the region’s first fintech-led FIFA World Cup 2026 campaign, delivered in partnership with Visa. The initiative celebrated its grand prize winner, who received an all-inclusive Round of 16 experience for two, along with nine top OMPAY Visa cardholders recognized for their engagement throughout the campaign.

The campaign transformed everyday digital transactions into opportunities for customers to access global sporting experiences, highlighting how secure, app-driven payments can deliver tangible lifestyle value. It also reinforced the growing appeal of cashless solutions across the region.

As a next-generation digital wallet, OMPAY continues to collaborate with regional and international partners to provide seamless, instant, and secure financial services. With features such as fast onboarding, immediate card activation, and lifestyle-focused benefits, the OMPAY Visa Card is increasingly being adopted for daily spending across shopping, dining, travel, and entertainment.

To mark the campaign’s conclusion, OMPAY hosted a celebratory event in Muscat, honouring the grand prize winner and top-performing cardholders. The event featured a special appearance by Ali Al Habsi, adding a strong sense of national pride and sporting spirit to the occasion.

Sami Elloumi, CEO of OMPAY, said the campaign represents a significant milestone for the company, demonstrating how digital payments can unlock meaningful and memorable experiences for users. He noted that the strong engagement seen during the campaign reflects increasing consumer trust in OMPAY’s secure and modern financial ecosystem.

The initiative underscores OMPAY’s position as a leading Oman-based fintech, leveraging strategic partnerships to accelerate digital payment adoption, enhance financial inclusion, and support the continued growth of the Sultanate’s digital economy.