OMODA Brings Fashion Night to Middle East as All-New C7 Prepares for UAE Arrival
OMODA has staged its first OMODA Fashion Night in the Middle East, blending automotive technology, fashion, and future mobility as the brand prepares for the UAE arrival of its all-new C7 crossover SUV. The showcase signals a major step in the brand’s regional expansion strategy and positions the UAE as a key growth market.
The high-profile event drew around 300 regional and international media, influencers, and automotive specialists, presenting OMODA not just as a vehicle manufacturer but as a lifestyle-driven mobility brand targeting design-conscious and tech-savvy drivers.
Technology Focus Drives Regional Strategy
During the event, Mark Ma, Deputy General Manager for the Middle East Region at Chery, highlighted the strategic importance of the Middle East market to OMODA’s growth roadmap.
He said the brand is focused on the new-generation LOHAS community — consumers who prioritize lifestyle, sustainability, technology, and aesthetics. OMODA’s regional rollout will include its Internet of Vehicles ecosystem, advanced driver-assistance systems, and continuous upgrades to smart cockpit and vehicle electronic architecture designed for urban driving in cities such as Dubai and Abu Dhabi.
All-New C7 Makes Regional Debut
The centerpiece of the evening was the regional debut of the OMODA C7, described as a next-generation Neo Crossover SUV aimed at quality-focused urban drivers.
Built around the brand’s Art in Motion design philosophy, the C7 features sculpted body lines, premium detailing, and an intelligent cockpit ecosystem. Integrated driver-assistance and interactive cabin technologies are designed to reduce stress in high-frequency city driving and enhance overall comfort.
Inside, the model emphasizes refined cabin space, premium materials, and advanced safety and comfort configurations tailored to modern UAE lifestyles.
Powertrain And Pricing
The C7 will be available in two variants:
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Petrol variant: 1.6-litre TGDI engine, 7-speed dual-clutch transmission, 197 hp and 290 Nm torque
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Super Hybrid System (SHS): 1.5-litre turbo engine with hybrid transmission, 347 hp, 515 Nm torque, and up to 95 km pure electric range
UAE pricing starts at AED 88,900 for the petrol version and AED 114,900 for the SHS model. An early-bird booking reward of AED 4,000 is available across both variants.
Refreshed C5 SHS Also Showcased
Fashion-Tech Showcase Highlights Brand Identity
A runway segment featured couture inspired by OMODA’s vehicle design language alongside the AiMOGA robot, turning the launch into a fashion-tech spectacle. The presentation reinforced the brand’s positioning around experiential technology and neo-fashion mobility.
OMODA said the UAE will serve as a regional innovation hub for its Middle East expansion, as it also prepares to serve as a principal partner at London Fashion Week 2026, further extending its global brand identity.
