New Lenses and Creative Tools to Help Users Share Reliable Information about COVID-19 launched by Snapchat
To retain people informed and to create awareness as the world works to combat the COVID-19 pandemic, Snap has rolled out new innovative tools which includes, among others, Lenses that will help Snapchatters remain positive by engaging in a bit of fun while working or studying from home, and a new Snap augmented reality (AR) game that will assist to myth-bust common inaccuracies by separating coronavirus facts from fiction.
In addition, Snap has released new creative tools and features that make it easy for users to share reliable information about COVID-19, while still having fun connecting with their friends and co-workers, while theyre far apart.
We introduced new experiences that give Snapchatters more easily-digestible information on how to stay safe in this difficult time, by using augmented reality and other innovative tools, stated Hussein Freijeh, General Manager of Snap Inc., Middle East. In times like these we can see the world coming together in new and innovative ways, even though we are all practicing social distancing. The Snap team throughout the world is working hard to come up with creative ways to assist people stay connected, be creative, have fun, and stay mentally and physically healthy. We want to ensure that Snapchatters have the right information and the tools to spread awareness during this time. No matter how long were all asked to stay home, Snapchat will stay tuned to create to help people keep in touch with their loved ones across the globe, and to have fun doing it because finding joy and humor is particularly essential during this time.
For anyone participating in web conferences while working or studying from home or using their webcams to keep in touch with family and friends in a unique, fun and engaging way, Snap Camera brings the fun of Snapchat Lenses, such as the Time Machine, Stars Crown, Dog, and so much more, to video chats for both PC and Mac, no matter what video service you use. New lenses include a full suit and tie among a variety of other outfits and accompanying hairstyles, so that your boss or teacher doesnt have to know youve just rolled out of bed, and an array of exotic backdrops to transport you beyond your home in the eyes of everyone else on the conference call.
Snap Camera syncs with any camera connected to your computer and works with apps such as Google Hangouts, Zoom, Skype, Twitch, Discord and more.
New tools introduced by Snap include a lens which enables users to show that they are staying at home. Another new tool is a Snappable AR game that enables Snapchatters and their friends myth-bust some of the most common inaccuracies about coronavirus and COVID-19, and learn more about the facts.
New Bitmoji stickers have been included to bring a little levity to the situation many of us are facing. Available in English and Arabic, the new stickers feature light-hearted and personalizable messages such as Keep Your Distance, Wash Your Hands!, and Stay Healthy, Helpful, and Calm. More will be rolled out soon!
