New Ads of KFC create a brand awareness in the UAE

In the UAE, youGov recently revealed that for 12 months ending June 30, 2019 in the Yugov Brand Index 2019, KFC was fifth among the most enhanced products and top ranked among the dining industries.

In August, the brand tracker of YouGov demonstrates that KFC has reached the greatest level of awareness of all the 590 brands tracks in the UAE during the month (whether someone has seen an ad for the brand in the past two weeks). Awareness of ads showed a statistically significant rise of 7.1 percentages from 37.3% to 44.4%.

The Eid Mubarak advert, along with the Not traveling this summer? Travel to KFCadvertisements and the double down promotion also resonated with the public in general. We can see an enhanced overall impression of the brand from its smallest point up to its highest in August (whether someone has a positive or negative impression of a brand). People's responses to the brand also changed with consideration results of 4.9 points improving from lower to highest at the end of the month (whether people would consider purchasing from KFC the next time they are in the market to purchase food and drinks).

With the enhanced publicity and reflection in August, KFC has enhanced its brand health, which is a favorable indication of how the brand recently works in the UAE.

Having announced recently that we intend to open up 70 fresh outlets, KFC's Brand Index scores will be monitoring in the coming year to see if they can able to sustain the growth seen in August.