Mohammed bin Rashid Al Maktoum Foundation: Emirates Global Aluminium Joins My Family Reads Initiative

Emirates Global Aluminium Company (EGA) signed up with "My Family Reads" Initiative, announced Mohammed bin Rashid Al Maktoum Foundation (MBRF)-- part of Mohammed bin Rashid Al Maktoum Global Initiatives.

MBRF had actually released "My Family Reads" in an effort to spread out understanding and promote reading in all sections and classes of society in the UAE. The Foundation organised an unique occasion at the "Reading is Positive Energy" exhibit in Zaabel Park, throughout which it dispersed packages of books devoted to "My Family Reads" initiative. The event was participated in by agents from EGA and the National Charity School in Dubai, as well as a number of its trainees.

His Excellency Jamal bin Huwaireb, Managing Director of the Mohammed bin Rashid Al Maktoum Foundation, said: "The Foundation is eager to broaden the reach of 'My Family Reads' initiative, which has actually been met with terrific success in both the government and private sectors. Having Emirates Global Aluminium on board will undoubtedly spread the effort even further amongst all sectors of UAE society, in addition to highlighting the useful role that major companies can play in the country."

The effort is open to any entity wishing to add to the efforts to promote reading in the UAE, H.E. Bin Huwaireb noted. This resonates with the method of the country's management which seeks to establish a cultured, well-read society that can produce knowledge. The strategy saw a variety of projects and initiatives being released-- most noteworthy (REPHRASE THIS) His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, declared 2016 a "Year of Reading", and the launch of the National Reading Strategy.

Khalid Essa Buhumaid, Senior Vice President, Government Relations at Emirates Global Aluminium, stated: "We are proud to be participating in this innovative effort by the Mohammed bin Rashid Al Maktoum Foundation, which seeks to spread out culture and knowledge, and promote reading in UAE society. We, at Emirates Global Aluminium, motivate every member of our society to read and research; that is how we will construct a cultured, well-read community."

The "My Family Reads" effort selects a carefully curated assortment of world-renowned books to be equated into Arabic, then organizes them into bundles of 20 books each, covering a range of different subjects that appeal to all members of the family. The bundles are then distributed to families throughout the UAE, based on the standards set by the Mohammed bin Rashid Al Maktoum Foundation.