Ministry of Health unveils promotional campaign for Itmenan
The Ministry of Health has unveiled the marketing activities for the 'Itmenan' preventive program as part of the Council of Ministers' 'National Periodic health screening Check-Up' and 'Cancer evaluating efforts, both of which purpose to raise neighborhood awareness about the value of regular check-ups for early detection of cancers and other non-communicable diseases, while discovering their causes and dangers. The marketing activities will include medical tests for osteoporosis, an awareness campaign on threat factors involving heart problem and readily available neighborhood health services, and a series of public health lectures. The project will be launched in Sharjah and Fujairah to cover numerous malls and federal government entities. Awareness Day was held today 7/12/2015 for personnel of government departments, institutions and entities of Sharjah Chamber of Commerce and Industry.
The preventive application aims to improve health through early detection of non-communicable diseases and common types of cancers that are treatable if detected in the early stages. Its implementation will be under the supervision of a global professional from England who has vast experience in the radiological medical diagnosis of bust cancer. The specialist was available at Dadna Health Center from December 6 to 7, 2015 and will be readily available at the Health Promotion Center in Sharjah from Tuesday (8 December 2015) to Thursday and Saturdays, to supervise the radiation screening process and evaluate the work. The results will be given on the same day, while ultrasound assessment and tasting will immediately be carried out for positive cases.
H.E. Dr. Hussein Abdul Rahman Al Rand, Assistant Undersecretary for Health Centers and Clinics, stated the Ministry of Health has been introducing public advocate early detection of diseases as part of its prevention and enhanced neighborhood awareness strategies to protect society from the threat of acquiring non-communicable illness. The 'Itmenan' effort has even more reinforced this objective.
Dr. Ayesha Abdullah, Head of the 'Early Detection of Cancer' effort, stated: "The campaign intends to cultivate a culture of prevention, a fundamental pillar to prevent typical illnesses and other health conditions such as cancers, cardiovascular disease and diabetes. Under the 'Itmenan' initiative, tests for early detection of cancer and universal periodic assessment services will be supplied in primary healthcare centers in Sharjah and Fujairah this year. The same services will be gradually available in other areas in the UAE in the next couple of years.".
Dr. Haifa Faris, Head of the Ministry's Universal Periodic Check-Up' initiative, explained that the services will be provided in main health care centers throughout main working hours. Clients can directly make a visit in the following health centers: Wasit, Alrigga, Khalidiya, Alaqraan, Riffa, Al Hamriya, and Al Dhaid in Sharjah; and Dadna Center in Fujairah. The advertising project will run till Thursday, December 17, 2015.
