Middle East Audiences Crave Premium Arabic Content
Demand for premium quality Arabic content in the region has boosted by practically 40% in between 2011-2016, while western drama's share of checking out decreased by an average of 55%, creating opportunities for regional producers to dominate the airwaves and safeguard their share of the market.
According Khulud Abu Homos, CEO at Arab Style Laboratory-- RITIX Group, the evolving viewing patterns within the region will introduce remarkable modifications to the local material seen on displays at home.
" The Middle East market presents unique opportunities - and challenges - for producing abundant material that could be adapted throughout markets. Likewise, unique cultural factors could affect broadcast programs, organizing and timings."
Ahead of her keynote session held during CABSAT's Material Congress in the Dubai World Trade Centre, 14-16 January 2018, Abu Homos will highlight how her regional content development company, Arab Format Laboratory, has made the production and delivery of costs and socially appropriate content a top priority in order to corner a gap out there produced by a raising demand for quality Arabic TV programs.
" We have witnessed a significant adjustment in viewing patterns and material demand throughout the region, from Egypt, the Gulf nations and particularly Saudi Arabia. Audiences are desire premium Arabic content and there are openings for producing companies to step in. From adjusting international content, to bringing global styles to be replicated in Arabic and establishing innovative initial local material, there are lots of means to enhance exactly what is delivered," added Abu Homos.
" Even something as simple as changing scheduling program times throughout Ramadan, when the seeing fads of target markets change, could have a significant impact on advertising and marketing."
Also speaking at the Content Congress, Kaswara Alkhatib, Chief Executive Officer at UTURN Amusement will highlight significant modifications happening within the digital and broadcast TV industry.
" The digital video content industry is evolving and changing at a quick speed. Due to this, and with it playing such a vital duty in just how the young people absorb web content, it can be difficult to master; modifications in trends can turn in an instant."
As a leading Arabic entertainment network on YouTube, UTURN's Alkhatib aims to highlight ways to be a successful digital content producer, in addition to check out the mistakes to prevent when branching out right into typical broadcast TV.
Added Alkhatib, "In the previous year we witnessed online material designers migrating to TV with shows like 'Tonight with Bader Saleh', One-door with Ibrahim Salih and Youth Council with Omar Hussein. Just what interested note is they did not obtain the very same success as online as a result of the various audience between TELEVISION and Online."
The Content Congress, the Middle East and Africa's leading broadcast conference, and the co-located SATEXPO, supplying all satellite communication remedies and modern technologies to the MENA region, will certainly both return as popular features throughout the approaching CABSAT, providing top-level sessions structured into three tracks: technical, strategic and imaginative.
Greater than 40 speakers are set to share their insights throughout the keynote presentations and panel conversations, standing for industry heavyweights such as Facebook, BBC, iflix, WWE, UTURN, Cartoon Network Studios Arabia, Rotana Media Group, Viacom International Media Networks' (VIMN), Turner Broadcasting, Cote Ouest, Cairo News Company, Discovery Networks and FremantleMedia.
Similarly, SATEXPO's line up will include high level speakers across broadcast, telecommunications, aviation and maritime industries with the keynote address provided by HE Dr. Eng. Mohammed Nasser Al Ahbabi, Director General of the UAE Area Company.
CABSAT continues to be the leading platform for the broadcast, production, content distribution, digital media and satellite sectors, and the hub for customers, sellers and professionals throughout the region. CABSAT 2018 will range from 14-16 January at the Dubai World Trade Centre. For more details please browse through www.cabsat.com.
Caption: Opportunities for content producers to be highlighted at CABSAT 2018's Web content Congress
