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MEFMA CONFEX Dubai 2019 commences under the theme 'Business Intelligence & Technology-Driven Facilities Management

Dubai, 11 March 2019: The Middle East Facilities Management Association (MEFMA) CONFEX Dubai 2019 opened yesterday (Sunday, March 10, 2019) at The Address Dubai Marina, with a high-profile gathering of leading players in the industry.

Themed Business Intelligence & Technology-Driven Facilities Management, the inauguration was led by Jamal Lootah, MEFMA President; Major General Engineer Khalid Qabbani, General Director of Military Works, Ministry of Defense, KSA; Hend Obaid Al Marri, CEO, Dubai Real Estate Institute; Atiq Juma Nassib, Senior Vice President of Commercial Services of Dubai Chamber; and Ali Alsuwaidi, MEFMA Vice President.

This years event, which focuses on new innovative methods that address the emerging challenges in the sector and explores the latest technological innovation that enhance FM services, received wide support from 10 of the most outstanding companies in the sector, including Initial Saudi Arabia Co. Ltd as Platinum Sponsor, Apleona HSG Facility Management and Imdaad as Gold Sponsors.

In his welcoming speech, Jamal Lootah explained that MEFMA Confex has become a leading and strategic platform aimed at raising awareness about best practices utilized in employing technological innovation as a mean to drive in growth and sustainability of the regional FM sector, in line with the current ambitious development projects.

The event, added Lootah, will be attended by leading decision-makers, government figures, real estate developers and FM professionals in the Gulf region and the Middle East. He also noted that this years edition of the region's biggest FM event is being held under the theme of Business Intelligence & Technology Driven Facilities Management in response to the urgent need to adopt innovation and technology to develop FM solutions as needed for the ongoing regional construction projects. He also reaffirmed MEFMA's commitment to providing the necessary means to keep abreast of technological developments to support the competitiveness and efficiency of the FM sector in the region, which is currently valued at about USD 37 billion.

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