Media Leader Hassan Fattah Joins ASDAA Burson-Marsteller as Managing Director
ASDA'A Burson-Marsteller, the leading Middle East Public Relations agency, has announced that Hassan Fattah, the previous editor-in-chief of The National newspaper and a senior executive with Brunswick Group, has joined the Company as Managing Director. He will give senior advise to regional corporate and government clients, along with drive the firm's brand-new business and natural development in the GCC and wider Middle East.
Sunil John, Founder & CEO of ASDA'A Burson-Marsteller, said: "Hassan gives ASDA'A Burson-Marsteller a wide range of experience in media and interactions, and an outstanding network of leaders and choice manufacturers throughout the region. I have recognized Hassan personally and expertly for more than a years, and believe that he will certainly make a hugely valuable contribution to our clients and to the Firm."
Fattah said: "I'm pleased to be signing up with ASDA'A Burson-Marsteller at an extremely exciting time for the Company, and for communications in the region. ASDA'A brings deep insight and understanding of the Middle East's political, business and social dynamics. That depth of knowledge, along with the Company's scale, regional network, and experienced team produce an unequalled mix in the expanding market for communications."
Fattah was a partner with Brunswick Group from 2014 to 2017. Prior to that, Fattah functioned as director of communications at GEMS Education, where he assisted reorganise the company's communications, launching brand-new branding and narrative for the world's biggest exclusive education company.
As a journalist, Fattah covered the transforming characteristics of the Middle East for a few of the world's most noticeable papers, consisting of a lengthy stint as the Middle East correspondent for The New York Times. In 2007, Fattah helped release The National, the regional English-language newspaper released in Abu Dhabi, and served as editor-in-chief of the paper in between 2009 and 2013.
Fluent in Arabic and English, he holds a B.S. in Engineering from the University of California at Berkeley and a Masters in Scientific research from the Columbia University Graduate School of Journalism.
