Business

Mai Dubai, the bottled water company which is wholly owned by the Dubai Electricity and Water Authority (DEWA), is encouraging little ones to drink more water and stay well through its new kid-friendly, Tom & Jerry bottled water range. Featuring a pretty packaging with a twist to the standard Mai Dubai water bottles, the new range is determined to entertain to children aged 3 to 12 years, whereby prompting them to turn to water instead of aerated or sugary drinks.

Mai Dubais efforts to connect and join with little consumers will grant them a great event including the fabulous cartoon characters. Moreover, the choice of the franchise for the kids area joins with Mai Dubais growing and dynamic brand persona as the characters Tom and Jerry are constantly on the move. The series comes with five distinct character ideas on 200ml and 330ml sized bottles and is now accessible in stores.

The packaging features QR codes which would allow customers to scan them to play a Tom & Jerry game, which in turn will give them a chance to win tickets to Warner Bros in Abu Dhabi, where they can enjoy at the assigned Tom & Jerry area. The users also stand an opportunity to win other items such as collectables of Tom and Jerry as part of this novel experience.

Commenting on the new addition,Alexander van t Riet, CEO of Mai Dubai, said: Tom & Jerry is timeless and links to the young and old alike. We are well informed of our responsibility towards the society and that is how we came up with an entertaining and very appealing experience to correlate with our little audiences. Mai Dubais latest kids series aims to better hydration among kids and urges them to turn to water instead of other unhealthy options. This is especially important as water consumption among children falls far below the expected figures.

Given this experience, we know that the cultivation of fresh hydration habits in youth will decide to be a more sustainable and effective strategy to secure the health and wellbeing of future generations. In extension to our commitment to providing safe and quality drinking water to the consumers, it is also our group aims to promote healthy options among them that made us the number two bottled water brand in the UAE in a short period, he said.

Mai Dubai continues to be committed to pushing discovery that continuously improves operational effectiveness and customer experiences. The organisation strives to provide safe, and premium quality products and services while remaining socially and environmentally conscious

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