Lucid Expands Presence in the Middle East with New Dubai Studio
Lucid Group, Inc. (NASDAQ: LCID), renowned for manufacturing the world’s most advanced electric vehicles, has announced its expansion into the United Arab Emirates by opening a new retail studio in Dubai. Located at the trendy urban destination City Walk, this studio marks Lucid’s second retail space in the Middle East, signifying the company's commitment to bringing its top-tier electric vehicles to a wider audience.
Faisal Sultan, Vice President and Managing Director, Middle East at Lucid, expressed the significance of this milestone: “The expansion of Lucid into the United Arab Emirates is a significant milestone for the company. The region continues to build momentum in its shift towards sustainable energy, emerging as a key market in EV ownership. With our studios in Riyadh and now in Dubai, we look forward to providing drivers in the Middle East and its surrounding areas with the innovative and dynamic experience of the award-winning Lucid Air.”
A Unique Studio Experience
Lucid's studios offer a digitally oriented luxury experience customized to each customer’s preferences, whether they visit in person, engage online, or use a combination of both. These spaces allow customers to immerse themselves in the Lucid brand and explore its products within an environment that highlights the company's distinctive design philosophy. Visitors will gain a comprehensive insight into the award-winning Lucid Air, appreciating the company’s unique aesthetics and cutting-edge technology, all of which are conceived and developed in California.
The new studio in Dubai underscores Lucid’s growing presence in the Middle East and its dedication to delivering exceptional electric vehicles across the region. This addition brings Lucid's global studio count to 38. Furthermore, Lucid is set to open its first service center in Dubai, located in Dubai Investment Park, to provide full service support to customers.
Lucid Air Models and Pricing in the UAE
Lucid Air models available in the UAE include:
- Air Pure Rear-Wheel Drive, Single-motor (430 hp) starting at AED 309,750
- Air Touring All-Wheel Drive, Dual-motor (620 hp) starting at AED 345,450
- Air Grand Touring All-Wheel Drive, Dual-motor (819 hp) starting at AED 519,750
- Air Sapphire All-Wheel Drive, Tri-motor (1,234 hp) starting at AED 996,450
This strategic expansion into Dubai is poised to enhance Lucid's market reach, bringing their state-of-the-art electric vehicles to more drivers in the Middle East.
