A look back to the journey as Dubai Vartha Night Updates heads towards its 600th episode
UAE is a land accommodating over 10 million population of which many of them are expatriates and among this a major part is the Malayalee population. In a country with an expeditious development, it is very important for information to be circulated among the masses in keeping pace with the time. Dubai Vartha, a digital platform very popular among the Malayalee viewers has been very consistent in providing the latest information, advices and guidelines regarding lifestyle and living in UAE since its very beginning. The platform also has a followership of more than 4,20,000 people on facebook alone.
Dubai Vartha’s Night Updates is a very popular program that has crossed 575 episodes that has reached a wide number of audience on an everyday basis. The program is hosted by a popular journalist hailing from Trivandrum district of Kerala Nissar Syed, who is also the Managing Director of Asiavision, UAE. Nissar Syed started his journey in the field of Journalism in the year 1992 as a casual freelance news reader in All India Radio Trivandrum. His column in Kerala Kaumudi daily named – Prashastharude Innale which meant ‘Yesteryears of Charismatic Personalities’ was well received by the Malayalee audience. This later got published into a book by the then Chief Minister of Kerala E K Nayanar and the 1st copy of the book was given to the legendary Malayalam poet & lyricist, who is also the Jnanpith Award winner O N V Kurup.
Nissar Syed has received various awards & recognitions for his contributions in the field of media which also includes the ‘UAE Exchange Chiranthana Media Awards’, the most popular media personality Middle East Award by Arabia Magazine which was awarded by the famous Indian Playback singer Dr. K J Yesudas. Nissar Syed is one of the very few Journalists who has had the rare opportunity to interview the first Chief Minister of Kerala, E M S Namboodiripad. One of his interview with the Bollywood actor Amitabh Bachchan was popular among the radio listeners. Nissar Syed has more than 600k followers across the social media sites, most popular on Facebook and Tiktok.
In 2002, with a handful of experience and knowledge he put a start to the journey of Asiavision, of which Dubai Vartha is now a part. Asiavision movie awards launched in the year 2006 by Nissar Syed , across these years has organized successful events with Indian celebrities like Mammootty , Mohanlal , Aishwarya Rai , Deepika Padukone, Ranveer Singh and many more attending it and receiving awards. Not only has Nissar Syed taken the platform Dubai Vartha a long way by providing all kinds of information but also has made it a socially responsible platform where people can interact and find fruitful solutions to their queries. The very prominent media in UAE - Gulf News Daily had mentioned about the contributions made by Nissar Syed and Dubai Vartha in helping a family from Nigeria travel to UAE with a special approval when there were no flights plying during the Pandemic 2020. Many destitute people got free air tickets to their hometown during the pandemic through Dubai Vartha which was collected by Nissar Syed from various personalities for distribution. Thousands of food packets were also distributed by Dubai Vartha to the needy families and laborers. Many more families have had the taste of humanity and have returned back with a smile after seeking help through Dubai Vartha.
Dubai Vartha has successfully been able to guide the Malayalee expatriates and make them feel UAE no less than their hometown.