Landmark Group Celebrates 50th Anniversary with Exclusive Shukran Points Reward Campaign
Landmark Group, a leading conglomerate in the retail and hospitality sectors, is celebrating its 50th anniversary with a special promotion offering customers the chance to earn up to 10 times the usual Shukran points on purchases made across its retail stores throughout the GCC during September.
Founded 50 years ago by the late Micky Jagtiani with a single store in Bahrain, Landmark Group has since expanded into an omnichannel retail and hospitality powerhouse. With over 2,200 stores and outlets, 21 homegrown brands, and 4 franchises, the Dubai-based group now has a presence in 17 countries across the GCC, Middle East, India, Southeast Asia, and Africa. Its portfolio includes well-known brands such as Centrepoint, Max Fashion, Home Centre, Babyshop, Splash, Shoemart, Lifestyle, Viva, Emax, Home Box, Styli, Fitness First, and Funcity, among others.
To mark this milestone, Landmark Group has launched a campaign under the slogan "Inspired by Your Dreams," celebrating the company's journey and the mutual success it shares with customers, partners, and communities. The 50th-anniversary celebrations will feature a series of events and initiatives to express gratitude to stakeholders and pave the way for future achievements.
Renuka Jagtiani, Chairwoman of Landmark Group, reflected on the company’s milestone, stating, “As we reflect on 50 years of entrepreneurship, growth, and staying true to our customers, we continue to be inspired by them to drive innovation and remain committed to creating exceptional value for all the lives we touch. We are deeply thankful to our customers, business and government partners, and Landmarkers who have supported us over the years.”
In response to customer feedback, Landmark’s Shukran loyalty programme—the first of its kind in the GCC—has been revamped to offer a more rewarding experience. The programme now features four tiers: Platinum, Gold, Silver, and Classic, each offering tailored rewards and benefits based on member engagement and loyalty.
To enhance its value proposition, the updated Shukran programme also provides access to exclusive offers from dining, entertainment, and beauty partners beyond the Landmark ecosystem, catering to customers’ diverse lifestyle needs. During the anniversary campaign, customers can earn up to 10 times more points, with access to Shukran accounts available through Landmark’s retail brand apps such as Centrepoint, Max, and Home Centre.
In addition, other popular Landmark brands, including the online fashion store Styli, and hospitality and leisure offerings like Fitness First, Fun City, City Max hotels, Zafran, and Carluccio’s, will be running special promotions in celebration of the golden jubilee.
