labourers reach out to their loved ones during Eid with Samsonite
In an initiative that is special in its own method, Samsonite-- the world leaders in travel luggage solutions-- reached out to the labourers at the construction site in Al Barsha - Dubai and who are unable to take a trip during Eid Al Fitr to hand over complimentary phone call cards to them to call their family members during the joyous occasion.
The effort by Samsonite is targeted at helping the low-income labourer sector to connect to their homes, and lined up with the UAE federal government's vision to raise the happiness level of a whole section of an entire segment of the community by connecting them with their families back home.
