Kempinski Residences at Masar, Makkah to Elevate Luxury Living in Holy City
Kempinski Group has announced the launch of Kempinski Residences at Masar, Makkah, marking its first branded residences project in Saudi Arabia and a significant milestone in its regional expansion.
Developed by Umm Al Qura for Development & Construction Company, the project will feature 302 serviced residential units within the prestigious Masar destination in Makkah, located near the Masjid al-Haram.
Strategic Expansion into Saudi Arabia
The announcement was formalised during a signing ceremony in Munich, attended by senior executives including Barbara Muckermann and Yasser Abuateek.
The development underscores the growing presence of global hospitality brands in Saudi Arabia, particularly within large-scale urban projects like Masar, which aim to enhance infrastructure and visitor experience in the Holy City.
Blending Luxury with Spiritual Connectivity
Positioned as a premium residential address, the project aims to offer a unique combination of luxury living, cultural authenticity, and spiritual proximity. Residents will benefit from five-star amenities including:
- Private executive lounges
- A Boulevard Café and signature dining outlets
- A high-end wellness centre
- Dedicated concierge and valet services
The residences will also incorporate smart home technologies, bespoke interiors, and high-quality materials, aligning with Kempinski’s long-standing reputation for refined hospitality.
Integrated Urban Living Experience
Kempinski Residences will form part of a broader mixed-use development that includes a hotel and retail components, contributing to a comprehensive lifestyle ecosystem within the Masar district.
The project is expected to enhance the diversity of accommodation offerings in Makkah, catering to both residents and visitors seeking long-term value, exclusivity, and premium services.
Leadership Perspectives
Barbara Muckermann highlighted the brand’s commitment to culturally rooted developments, noting that the project will reflect the heritage and spiritual significance of its location while delivering curated luxury experiences.
Yasser Abuateek emphasised that the addition of Kempinski Residences aligns with the developer’s vision to create an integrated urban environment, offering diverse residential solutions tailored to modern needs while maintaining privacy and quality of life.
Strengthening Makkah’s Hospitality Landscape
The project represents a key addition to the evolving real estate and hospitality landscape in Makkah, reinforcing its position as a global destination for religious tourism and premium living.
