International Coffee & Tea Festival 2015 opens today amid growing local caf culture
H.H. Saeed Humaid Al-Tayer, Chairman and CEO of Meydan Group, inaugurated today (Wednesday, November 11, 2015) the International Coffee & Tea Festival (ICTF), the region's most sought after event for the specialized coffee and tea industry, at the Meydan Gallery & Convention Centre in Dubai, UAE. The program, which runs until November 13, 2015, has actually currently reached a count of over 1,000 pre-registered visitors from the region, mainly from Saudi Arabia. In addition, more than 100 tea importers are expected to check out the show over the next three days.
The inaugural day saw the launch of an unique seminar titled 'Coffee & Tea in Business' which has shown to be a much searched for function at the show. The discussions were bespoke for striving business owners and existing caf owners who are interested to take their operation to the next level.
Another certain crowd puller at ICTF 2015, is the UAE National Coffee Championships, which is very popular with all the professionals operating in the market, and includes the Barista, Latte Art, and Cup Tasters Championships. Professional baristas will entice judges as well as visitors alike with their outstanding skills, great workmanship, and art of coffee-making.
Anselm Godinho, who heads the ICTF's arranging group, said: "The interest for the coffee and tea industry has been riding high and is shown by the remarkable response got from both visitors and exhibitors on the opening day of ICTF 2015. Our newly launched 'Coffee and Tea in Business' focus became an instantaneous hit amongst cafe operators and owners in addition to aspiring business owners as it resolved specific niche subjects important to the growth of cafes and the coffee and tea industry in basic. We are positive that the celebration will remain to provide helpful insights, bring value to the industry in the UAE and the area, and instigate plans for future development.".
Olga Mirtova, Marketing Manager, La Marquise International, stated, "La Marquise enjoys to return once again to the International Coffee and Tea Festival. We enjoy the program and have actually been getting involved given that its very first edition in 2009. Our company believe that the ICTF is a great platform to satisfy all coffee and tea experts from the Middle East and beyond. The international coffee product is growing Year-on-Year and has actually shown a keeping interest to the coffee operation worldwide. Thank you to the ICTF organizers for their consistent efforts to bring the coffee community together here in the Middle East.".
The Specialty Coffee Association of America (SCAA)-licensed Coffee Training Programs were much in need on the opening day and are completely reserved for the whole period of the occasion. Workshops on topics such as Coffee Preparation, Coffee Grading, and Coffee Roasting will be held up until November 13, 2015.
ICTF is supported by SCAA and World Coffee Events (WCE). The show will run from 11.00 am till 7.00 pm from November 11th to 12th, 2015 and from 3.00 pm until 10.00 pm on Friday, November 13th. The occasion is open to visitors above the age of 15 and includes a few hospitality education institutes from Switzerland. To learn more, go to to.
