Indias largest specialist store for babies and kids had a footprint in UAE, EZDubai welcomes the same
FirstCry, Indias largest specialist e-commerce store for infant and kids products and a parenting network platform, has announced its entry into the UAE market with the launch of its facility operations in EZDubai, Dubai South Logistics Districts e-commerce zone. FirstCry is setting up a fulfillment center at the free zone to enable the online shopping company to deliver goods faster to its customers across the country.
FirstCry is the most recent expansion to the host of companies benefitting from the ready-to-operate fulfillment centers in Dubai South, reducing the setup time to start operations by three months. The company is set to take advantage of the proximity of the facility to Al Maktoum International Airport to manage shipments coming from overseas and provide customers with wider choices of products for babies and kids.
Mohsen Ahmad, CEO, Dubai Souths Logistics District, said: We welcome the presence of FirstCry.ae in EZDubai as an aspect of our growing portfolio of companies benefitting from advanced logistics facilities and dedicated e-commerce offering in the free zone. This latest development further boosts Dubais vision in building a leading global e-commerce hub serving the Middle East and neighboring regions. Indias largest online retailer for childrens apparel, FirstCry is strategically positioned to cater to many consumers in the UAE and the Middle East looking to widen their choices in this segment.
EZDubai is a 920,000 square-meter purpose-built e-commerce zone recently launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, intended to attract the worlds leading e-commerce companies and benefit from the sophisticated logistics facilities and business solutions provided by Dubai South to multinationals, small and medium enterprises (SMEs).
Speaking on this development, Supam Maheshwari, Founder & CEO, FirstCry noted: In the past 9 years, FirstCry has turned into the most adored brand for parents in India. We promise to win the same love with parents in the UAE. We anticipate our association with EZDubai to enable us to build a globally integrated and efficient supply chain, thereby making available the largest and most curated product range with the fastest delivery promise for all parents in UAE.
The overwhelming presence of FirstCry in India, with a customer base of more than 10 million parents, is a result of its pioneering Omni-channel footprint involving web, app, close to 400 brick and mortar stores. In the UAE, FirstCry plans to start with its web and app services.
