How do GCC Millennials Shop Online?
With the recent acquisition of Souq.com by online giant Amazon.com and the anticipated launch of the new local ecommerce website Noon.com, the change to on the internet buying in the GCC has ended up being much more obvious compared to ever before. A recent research from YouGov has actually discovered that 83% of Local GCC Millennials have shopped online in the past 6 Months, with 42% buying on local internet sites and 41% on worldwide websites.
The study found that the most likely things to be bought online by GCC millennials are cellphones (20%) and computer software/hardware (20%), complied with by digital tools (19%), games (17%) and e-books (13%). The least likely things to be acquired online are blossoms (3%), animal associated products (3%), music (4%), showing off goods (6%), hardcopy books (6%) and health products (7%). YouGov located that one of the most usual barriers to online purchasing were associated with not fitting with making on-line settlements (41%), high shipping fees (37%) and long delivery times (34%). Among female GCC millennials obstacles also consisted of a lack of money on delivery options (33%), uncertainty of credibility of products discovered online (30%) and an absence of information about the return process (20%).
