Hisense Forecasts 20% Growth in TV Business Across MENA Region in 2017

Business

Hisense Forecasts 20% Growth in TV Business Across MENA Region in 2017

Following with the announcement of sponsoring the 2018 FIFA World CupTM, Hisense, the world No 3 TELEVISION brand name and leading Chinese white goods and electronics maker projections higher steps in 2017 with an expected 20 per cent income development. Adding a remarkable 2016, the company will continue to attain phenomenal outcomes, credited to the continuous support of its key retail partners, global and regional marketing initiatives including sponsorship of the 2018 FIFA World CupTM, in addition to solid item line-up of 4KULED TV's, including the M7000, the N8700, and the N9700 collection.

Hisense 4KULED TV's are next-generation models with innovative dimming and optimal illumination functions, giving high-quality comparison, brightness and colour. These versions likewise come geared up with a smart TV system unique to Hisense called VIDAA. Hisense products have witnessed broad approval of its high-end product range in the MENA market.

"Despite a decrease in MENA's TV sector Hisense recorded a big growth in its efficiency during 2016, specifically on the sales of its 4K and ULED screens," said Mr. Linden Sunlight, Managing Director, Hisense Middle East. Hisense anticipates to expand 20 per cent in the TELEVISION field, based on a solid item line-up, along with an international advertising and marketing strategy to increase the brand name through sponsorship of the next 2018 FIFA World CupTM, all these will play key duty in settling its market setting.

"Because its inception 47 years earlier, Hisense has actually grown extremely. We recognize the importance of boosting the top quality of our brand name to more capture the marketplace and increase our sales. We stick to a clear approach and are working to take our business to the next level and we are dedicated to widening our perspectives in the MENA region." said Mr. Linden Sunlight.

Hisense ranked third around the world for the second successive year, inning accordance with the IHS Global TV Report 2016. This was achieved through adherence to the company's strategy of supplying premium products to the marketplace. Hisense re-invests 5 per cent of its profits in R & d (R&D), conducted by seven advanced R&D centres across the globe. These efforts have caused remarkable enhancements across all continents, worth pointing out is the No 1 earnings share in China for 13 successive years, and No. 1 unit share in South Africa. Hisense has come to be an international pioneer in the TELEVISION field.