Greatest Uplift made by Samsung in Ad Awareness at KSA this July

Samsung has a reputation of creating advertising that achieves strong cut-through globally and its no different in KSA. Back in April, YouGov MENA revealed that Samsungs Galaxy adverts made the largest cut through in KSA and now Samsung have successfully done the same for their electronics brand.

In July, Samsung had the biggest uplift in Ad Awareness scores (whether someone has seen or heard an advert from a company in the past two weeks) from all 500 brands tracked in KSA by BrandIndex, YouGovs daily brand perception tracking study.

Their latest advert for the Samsung QLED 8K Televisions has enrolled 9.3-point uplift in Ad Awareness in the Kingdom during the course of July.

BrandIndex also demonstrates that in Saudi Arabia, Samsungs Word of Mouth exposure score (whether someone has talked about the brand with friends and family in the last two weeks) jumped up 5.1 points during the course of July, with more people talking about the brand by the end of July than at the start of the month. Moreover, Consideration for the brand, (whether people would consider purchasing a Samsung product the next time they are in the market to purchase an electronic product) had a statistically significant increase of 7.1 points over the same time period.

With these outcomes, Samsung can be confident that they are making campaigns that succeed in generating awareness of their other products as well as consideration to purchase them. What remains to be seen is if the major Unpacking (Samsung Galaxy Note 10) from this tech giant, due on the 7th of August, crowds out their own July adverts. With BrandIndex, well option to to track this throughout the month of August.