Gargash Enterprises Backs Dubai Duty Free Tennis Championships under Mercedes-Benz Global WTA Partnership
Gargash Enterprises, the authorised general distributor of Mercedes-Benz in Dubai, Sharjah, and the Northern Emirates, is supporting the Dubai Duty Free Tennis Championships 2026 under the global partnership between Mercedes-Benz and the Women's Tennis Association (WTA). The collaboration reinforces Mercedes-Benz’s role as Premier Partner and Exclusive Automobile Partner of the Championships, bringing a blend of performance, luxury, and innovation to one of the region’s most anticipated sporting events.
The partnership reflects the Middle East’s growing prominence in global tennis, highlighting the region’s contribution to promoting excellence and leadership in sports. Through its “Welcome Home” philosophy, Gargash Enterprises aims to enhance the tournament experience for players, officials, and fans by delivering premium comfort, hospitality, and engagement zones that embody the Mercedes-Benz brand ethos.
As Experience Partner, Mercedes-Benz—supported locally by Gargash—will offer official player mobility, immersive brand showcases, and interactive fan experiences. Visitors will enjoy a dynamic Mercedes-Benz presence throughout the venue, including vehicle displays and hospitality spaces designed to complement the high-energy atmosphere of the Championships.
The WTA 1000 tournament will take place from 15 to 21 February 2026, followed by the ATP 500 tournament from 23 to 28 February 2026, at the Dubai Duty Free Tennis Stadium in Garhoud.
“Tennis is the ultimate showcase of precision and peak performance, qualities equally reflected in the Mercedes-Benz engineering ethos,” said Thomas Schulz, General Manager of Gargash Enterprises. “We are proud to support the Dubai Duty Free Tennis Championships under Mercedes-Benz’s global partnership with the WTA, offering seamless mobility and curated brand experiences that elevate the tournament for athletes and fans alike.”
The collaboration between Gargash Enterprises and Mercedes-Benz underscores their shared commitment to delivering excellence and enriching the UAE’s world-class sporting calendar with premium experiences that align with the spirit of innovation and performance.
