Dubai’s rise as a key destination for English Language Teaching (ELT) students can be attributed to several factors, with stakeholders highlighting the city’s accommodating visa policies, which are more user-friendly compared to other major destinations like Canada, the UK, and Australia, where stricter rules have been implemented. This streamlined application process, combined with the opportunity for students to continue their higher education with ease, makes Dubai an increasingly attractive option. Additionally, the city’s strategic geographic location, safety, and diverse cultural landscape contribute to its appeal. Post-Covid, Dubai's early reopening of borders, combined with the growing demand for language education, has seen significant expansions in language schools like ES Dubai, attracting students from all over the world, particularly Latin America. Moreover, students in Dubai have the advantage of being able to work while studying, unlike in other countries where this is restricted, further solidifying Dubai’s position as an ELT hub.
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