Why do Europeans still flock to Dubai’s beaches in the peak of summer, even as temperatures soar close to 50°C?

Many, like a UK expat who recently moved to Dubai, come seeking the sun that’s rare in their home countries—where even a glimpse of sunshine sends people outdoors. Despite warnings, he admits underestimating the Gulf heat and now finds solace in air-conditioned malls and shaded pools. So, is chasing sunshine in Dubai’s summer a bold move or a sunburn waiting to happen? What do you think—should tourists embrace the heat or stay indoors till sundown?

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