Why are UAE shoppers shifting from gold jewellery to coins and bars?

Amid rising global gold prices and economic uncertainty, many in the UAE are choosing gold bars and coins over traditional jewellery. In Q2 2025, jewellery demand dropped 16% year-on-year to 7.7 tonnes, while investment in bars and coins surged 25% to 4.1 tonnes. This shift reflects a growing preference for gold as a secure investment, especially with 24K gold trading consistently above Dh400 per gram. Consumers are also leaning toward more affordable 18K jewellery for personal use. Do you think gold is better as an investment or a fashion accessory today? Let us know your view.

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