Why are UAE and Saudi travellers flocking to Jordan in 2025?

According to the Jordan Tourism Board, a sharp 14% rise in tourist arrivals in the first half of the year has been largely driven by visitors from the Gulf — with Saudi Arabia and the UAE leading the trend. Iconic sites like Petra, the Dead Sea, and Mount Nebo are drawing in tourists seeking cultural richness, natural beauty, and cooler summer escapes. Jordan’s safety, hospitality, and shared traditions with GCC neighbours are making it an increasingly popular getaway — even amid regional tensions. Have you considered Jordan for your next trip? Share your thoughts!

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