What innovation did the UAE Team Emirates–XRG unveil at the 2025 Tour de France?

The UAE Team Emirates–XRG introduced the world’s first AI-designed helmet during the Tour de France on July 8. Developed through a collaboration between Abu Dhabi-based tech company G42 and Italian brand MET Helmets, the helmet’s design was generated using generative AI to interpret airflow, movement, and negative space—fusing data, performance, and creativity. As the prestigious 21-day cycling event runs until July 27, the UAE team is not only competing for victory but also pushing the boundaries of sports innovation. Do you think AI will soon reshape how all athletic gear is designed? Share your views.

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