What are key considerations for building and scaling a global SEO program successfully?

To build and scale a global SEO program successfully, start by setting clear goals and understanding your current SEO maturity, focusing on people, processes, and platforms. Define your team’s roles and responsibilities, use the right tools, and establish a content creation process. Measure SEO performance through metrics and report cards, and address barriers such as team preparation, objective setting, and scheduling. Ensure proper arrangement and communication of SEO strategies, and secure internal buy-in by demonstrating how SEO impacts overall success and cost-efficiency. Consistent preparation, effective data prioritization, and securing support from stakeholders are crucial for achieving global SEO success.

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